# Basis: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 23 judge labels across 2 categories by 9 of 12 models. Page: https://gtm-ai-index.com/vendors/basis/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Programmatic and display advertising | 0% | 10 | 7% | 15 |
| Video advertising | 0% | 17 | 0% | 8 |

## What the models said for it

- "Excellent for companies looking to unify their programmatic, search, social, and direct media buying into a single workflow." (Gemini 3.5 Flash, Programmatic)
- "An excellent platform if your team is trying to consolidate multiple ad-tech tools into a single, clean workspace." (Gemini 3.5 Flash, Video ads)
- "Basis and some Adobe-oriented setups are valued for planning, collaboration, and reporting across teams." (Perplexity Sonar, Programmatic)
- "Hybrid/managed | Basis Technologies, MediaMath | Agency-like support with platform access" (Kimi K2, Programmatic)

## And against it

- "Basis if you run only DSP media and want direct control, have a small team" (Perplexity Sonar, Programmatic)

## The company

BASIS International; http://www.basis.com/; Albuquerque; founded 1985. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.