# Azure Synapse: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 2 judge labels across 1 categories by 2 of 14 models. Page: https://gtm-ai-index.com/vendors/azure-synapse/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Data warehouse and reverse ETL for marketing | 0% | 60 | 50% | 2 |

## And against it

- "Azure Synapse / Microsoft Fabric (Proceed with caution)" (Gemini 3.5 Flash, Warehouse & ETL)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Data warehouse and reverse ETL for marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 27 → 60 of 83.

## The company

Microsoft; https://www.microsoft.com/; Vancouver, Canada; founded 1975; about 228,000 employees (2024); public, 4338 on Hong Kong Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What Azure Synapse's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Get limitless analytics with unmatched time to insight. (https://azure.microsoft.com/en-us/pricing)
- Free plan or trial: Get popular services free for 12 months and 45+ other services free always—plus $200 credit to use in your first 30 days. (https://azure.microsoft.com/en-us/resources/customer-stories)
- Certifications: >100
- Hosting: more than 60 announced regions
- Customers named: Anaqua, FDB Vela, NBA, National Railway Company of Belgium, Staffbase, Enova, Chipotle

## What it publishes

Every page azure.microsoft.com exposes, read 2026-09-29: 10132 addresses. By kind, pages and the last 90 days:

- blog: 596 pages, 17 in the last 90 days, latest 2026-09-28
- case study: 5 pages, 1 in the last 90 days, latest 2026-07-23
- webinar or virtual event: 19 pages, 0 in the last 90 days, latest undated
- report or ebook: 72 pages, 0 in the last 90 days, latest undated
- comparison: 19 pages, 1 in the last 90 days, latest 2026-08-27
- template or tool: 1093 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 62 pages, 0 in the last 90 days, latest undated
- podcast or video: 68 pages, 0 in the last 90 days, latest undated
- news or press: 1 pages, 1 in the last 90 days, latest 2026-09-29
- Recent: 2026-09-29 news or press: Announcements https://azure.microsoft.com/en-us/blog/content-type/announcements/
- Recent: 2026-09-28 blog: Microsoft foundry https://azure.microsoft.com/en-us/blog/product/microsoft-foundry/
- Recent: 2026-09-24 blog: Ship agents faster with expanded model choice voice agents and continuous optimization https://azure.microsoft.com/en-us/blog/ship-agents-faster-with-expanded-model-choice-voice-agents-and-continuous-optimization/
- Recent: 2026-09-24 blog: Foundry agent service https://azure.microsoft.com/en-us/blog/product/foundry-agent-service/
- Recent: 2026-09-23 blog: Your architecture diagram is not your resilience https://azure.microsoft.com/en-us/blog/your-architecture-diagram-is-not-your-resilience/
- Recent: 2026-09-23 blog: Designing agent first platforms what changes when agents do the work https://azure.microsoft.com/en-us/blog/designing-agent-first-platforms-what-changes-when-agents-do-the-work/

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.