# AWS Clean Rooms alternatives: what AI models name instead, October 2026

GTM AI Recommendation Index, October 2026 Edition. 141 of the 252 answers in the 1 category where AWS Clean Rooms holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/aws-clean-rooms/alternatives/

## Named instead, most often (every category and segment added)

- Snowflake Data Clean Rooms: 13
- Crossbeam: 9
- Amazon Marketing Cloud: 8
- Decentriq: 6
- Google Ads Data Hub: 5
- InfoSum: 4

## Data clean rooms

**Small business**: 42 of 84 answers did not name AWS Clean Rooms (AWS Clean Rooms is #1 of 12 at 26%).

- Amazon Marketing Cloud: first choice in 5 of those 42
- Google Ads Data Hub: first choice in 5 of those 42
- Crossbeam: first choice in 3 of those 42
- Optable: first choice in 2 of those 42
- Snowflake Data Clean Rooms: first choice in 2 of those 42
- Amazon AMC: first choice in 1 of those 42
- Amazon Marketing Cloud, AMC: first choice in 1 of those 42
- AppsFlyer: first choice in 1 of those 42

**Mid-market**: 49 of 84 answers did not name AWS Clean Rooms (AWS Clean Rooms is #2 of 10 at 15%).

- Snowflake Data Clean Rooms: first choice in 5 of those 49
- Amazon Marketing Cloud: first choice in 3 of those 49
- LiveRamp Clean Room: first choice in 3 of those 49
- Crossbeam: first choice in 2 of those 49
- Decentriq: first choice in 2 of those 49
- InfoSum: first choice in 2 of those 49
- Optable: first choice in 2 of those 49
- Databricks Clean Rooms: first choice in 1 of those 49

**Enterprise**: 50 of 84 answers did not name AWS Clean Rooms (AWS Clean Rooms is #2 of 9 at 11%).

- Snowflake Data Clean Rooms: first choice in 6 of those 50
- Crossbeam: first choice in 4 of those 50
- Decentriq: first choice in 4 of those 50
- InfoSum: first choice in 2 of those 50
- Databricks Data Clean Rooms: first choice in 1 of those 50
- IBM Sterling Data Exchange: first choice in 1 of those 50
- Kiteworks: first choice in 1 of those 50
- LiveRamp Clean Room: first choice in 1 of those 50

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.