# Attentive: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 51 judge labels across 7 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/attentive/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Mobile marketing and push | 0% | 17 | 24% | 25 |
| SMS and WhatsApp marketing platforms | 0% | 20 | 11% | 19 |
| Ecommerce marketing | 0% | 85 | 50% | 2 |
| Mobile apps | 0% | 43 | 0% | 2 |
| Conversational marketing platforms | 0% | 41 | 0% | 1 |
| Email marketing platforms | 0% | 40 | 0% | 1 |
| Marketing automation and campaign management | 0% | 35 | 0% | 1 |

## What the models said for it

- "Established platforms like Twilio, Klaviyo, Attentive, SimpleTexting with clear pricing and compliance features" (Kimi K2, SMS & WhatsApp)
- "The gold standard for ecommerce SMS; managed, high-touch service with outstanding revenue attribution" (DeepSeek V4 Flash, Mobile & push)
- "choose Klaviyo (for unified Email/SMS) or Attentive (for high-volume SMS/RCS growth)" (Gemini 3.5 Flash, SMS & WhatsApp)
- "Described as the enterprise SMS platform, with managed compliance backed by an in-house legal team and patented two-tap signup." (Muse Glimmer 30B, Mobile & push)

## And against it

- "Platforms like Attentive do not publish transparent pricing. They often require quarterly minimum spend commitments" (Gemini 3.5 Flash, Ecommerce marketing)
- "Why we recommend avoiding Enterprise B2C options (like Braze or Attentive) for Mid-Market B2B" (Gemini 3.5 Flash, Mobile & push)
- "Be Cautious of Enterprise SMS Platforms if You are an SMB/Startup... The Risk: Contractual lock-in and high spending minimums." (Gemini 3.5 Flash, Mobile & push)
- "Attentive, if you need predictable, self-serve pricing. ... directs buyers to get a demo ... get a written, itemized quote" (GPT-6 Luna, Mobile & push)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Mobile marketing and push: 0% to 0%, ±0. Inside the floor by 11 points · rank 17 of 80, unchanged.
- SMS and WhatsApp marketing platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 20 of 111.
- Ecommerce marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 23 → 85 of 115.
- Mobile apps: 0% to 0%, ±0. Inside the floor by 11 points · rank 105 → 43 of 117.
- Conversational marketing platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 41 of 87.
- Email marketing platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 40 of 66.
- Marketing automation and campaign management: 0% to 0%, ±0. New · not ranked in September 2026 · rank 35 of 59.

## In its own words

What Attentive's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: AI-Powered SMS and Email Marketing Platform (https://attentive.com/)
- For: brands who sell products direct-to-consumer online (https://www.attentive.com/pricing)
- Price stated: Choose from flexible pricing based on: The number of messages you send; The size of your subscriber list (https://attentive.com/)
- Free plan or trial: free trials (https://www.attentive.com/pricing)
- Integrations claimed: 100 (https://attentive.com/); 150 (https://www.attentive.com/pricing) (pages disagree)
- Customers named: FRYE, Steve Madden, Cozy Earth, The Vitamin Shoppe, Olly, Kendra Scott, AllSaints, Hello Adorn

## What it publishes

Every page attentive.com exposes, read 2026-09-29: 1620 addresses. By kind, pages and the last 90 days:

- blog: 455 pages, 0 in the last 90 days, latest undated
- case study: 108 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 5 pages, 0 in the last 90 days, latest undated
- conference or event: 5 pages, 0 in the last 90 days, latest undated
- comparison: 10 pages, 0 in the last 90 days, latest 2024-09-23
- template or tool: 7 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 17 pages, 1 in the last 90 days, latest 2026-08-24
- podcast or video: 85 pages, 0 in the last 90 days, latest undated
- news or press: 53 pages, 0 in the last 90 days, latest undated
- Recent: 2026-08-24 glossary or explainer: 3611212 back to school attentive academy challenge https://academy.attentive.com/student/path/3611212-back-to-school-attentive-academy-challenge
- Recent: 2026-06-25 glossary or explainer: 3479582 attentive advanced agency certification https://academy.attentive.com/student/path/3479582-attentive-advanced-agency-certification
- Recent: 2026-06-25 glossary or explainer: 3479590 module two orchestrating multi product engagement https://academy.attentive.com/student/activity/3479590-module-two-orchestrating-multi-product-engagement
- Recent: 2026-06-25 glossary or explainer: 3479619 module one the attentive transition email sms https://academy.attentive.com/student/activity/3479619-module-one-the-attentive-transition-email-sms
- Recent: 2026-06-25 glossary or explainer: 3480630 module three performance optimization and ai driven growth https://academy.attentive.com/student/activity/3480630-module-three-performance-optimization-and-ai-driven-growth
- Recent: 2026-02-04 glossary or explainer: 3144396 rural king sandbox user guide https://academy.attentive.com/student/activity/3144396-rural-king-sandbox-user-guide

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.