# Asana: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 16 judge labels across 5 categories by 11 of 12 models. Page: https://gtm-ai-index.com/vendors/asana/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Content marketing platforms | 12% | 2 | 17% | 12 |
| Customer success platforms | 0% | 41 | 0% | 1 |
| Digital asset management | 0% | 39 | 0% | 1 |
| Knowledge base and self-service | 0% | 83 | 100% | 1 |
| Workflow automation and iPaaS | 0% | 34 | 0% | 1 |

## What the models said for it

- "If you want one default recommendation without more context, choose Asana for a mid-sized B2B team." (Perplexity Sonar, Content marketing)
- "My advice: For a mid-sized B2B company, I usually recommend starting with Asana (for organization)" (Qwen 3.7 Flash, Content marketing)
- "I'd recommend Asana as the best all-around content planning and production tool" (GPT-5.4 mini, Content marketing)
- "Asana — Best Overall for Mid-Sized B2B Teams" (MiniMax M2.5, Content marketing)

## And against it

- "Avoid: Jira / Trello / Asana (As primary KBs)" (Qwen 3.7 Flash, Knowledge base)
- "Cheaper (~$10-25/user/mo), flexible for workflows, but generic—not marketing-native." (Grok 4.1 Fast, Content marketing)
- "alternative to pricey project management software like Monday or Asana" (Qwen 3.7 Flash, Content marketing)

## The company

Asana Inc.; http://www.asana.com/; San Francisco, United States; founded 2008; public, ASAN on New York Stock Exchange. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.