# AppsFlyer: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 50 judge labels across 4 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/appsflyer/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Mobile apps | 2% | 12 | 12% | 43 |
| Attribution and marketing mix modeling | 0% | 43 | 25% | 4 |
| Data clean rooms | 0% | 33 | 0% | 2 |
| Click fraud protection | 0% | 31 | 0% | 1 |

## What the models said for it

- "Shortlist AppsFlyer (enterprise-grade, heavy data), Adjust (mobile-first, strong anti-fraud), and Branch (deep linking and personalization focus)." (Qwen 3.7 Flash, Mobile apps)
- "Stick to established ones like AppsFlyer, Adjust, Branch, Apple Search Ads, Google App Campaigns for UA/MMP (generally positive)." (Grok 4.1 Fast, Mobile apps)
- "Work with established MMPs (Mobile Measurement Partners) like AppsFlyer, Adjust, or Branch with built-in fraud protection" (Kimi K2, Mobile apps)
- "Adjust, AppsFlyer, Branch, Singular, AppsFlyer – built-in fraud detection and attribution tools" (GLM 4.7 FlashX, Mobile apps)

## And against it

- "Cons: Opaque/per-conversion pricing ($0.07+ post-12K conversions), enterprise-locked features, heavier SDK... many mid-market B2B teams start here but switch for cost." (Grok 4.1 Fast, Mobile apps)
- "It is heavily optimized for B2C and mobile gaming. For organic B2B deep-linking and web-to-app journeys, Branch is much more specialized." (Gemini 3.5 Flash, Mobile apps)
- "Mobile-heavy tools like AppsFlyer or Branch if your focus is web/desktop (deterministic tracking shines for apps but falters elsewhere)." (Grok 4.1 Fast, Attribution & MMM)
- "Users report expensive/hidden pricing, especially for smaller teams; data accuracy concerns despite wide adoption" (DeepSeek V4 Flash, Mobile apps)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Mobile apps: 7% to 2%, −4. Inside the floor by 7 points · rank 7 → 12 of 117.
- Attribution and marketing mix modeling: 0% to 0%, ±0. Inside the floor by 11 points · rank 43 of 123, unchanged.
- Data clean rooms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 33 of 100.
- Click fraud protection: 0% to 0%, ±0. New · not ranked in September 2026 · rank 31 of 52.

## The company

AppsFlyer; http://www.appsflyer.com; Herzliya, Israel; founded 2011. From Wikidata, fetched 2026-09-14.

## In its own words

What AppsFlyer's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Modern Marketing Cloud (https://appsflyer.com/)
- For: apps seeking a simple tool for owned media activities; startups requiring basic measurement as they start their paid campaigns; brands aiming to efficiently scale their revenue with a tailored plan (https://www.appsflyer.com/pricing/)
- Price stated: Free; Pay-as-you-go; Custom pricing (https://www.appsflyer.com/pricing/)
- Starting price: Free (https://www.appsflyer.com/pricing/)
- Free plan or trial: Sign up free (https://appsflyer.com/)
- Integrations claimed: 90 (https://www.appsflyer.com/pricing/)
- Certifications: SOC, ISO 27001, Enterprise Privacy Certification, Privo, SSAE16 SOC2, ePrivacy, TRUSTe, ISO 27001, 27017, 27018, 27032
- Customers named: SoundCloud, Wolt Ads, Visa, Papaya Gaming, FuboTV, Carrefour, Albertsons, Sweetgreen

## What it publishes

Every page appsflyer.com exposes, read 2026-09-29: 2081 addresses. By kind, pages and the last 90 days:

- blog: 433 pages, 12 in the last 90 days, latest 2026-09-24
- case study: 17 pages, 8 in the last 90 days, latest 2026-09-24
- webinar or virtual event: 1 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest 2021-11-04
- report or ebook: 73 pages, 36 in the last 90 days, latest 2026-09-27
- comparison: 7 pages, 1 in the last 90 days, latest 2026-08-26
- template or tool: 3 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 2 pages, 0 in the last 90 days, latest 2025-11-12
- podcast or video: 2 pages, 0 in the last 90 days, latest 2026-02-25
- news or press: 2 pages, 2 in the last 90 days, latest 2026-09-15
- Recent: 2026-09-27 report or ebook: Ai usage report 2026 https://www.appsflyer.com/resources/reports/ai-usage-report-2026/
- Recent: 2026-09-27 report or ebook: App marketing monetization report https://www.appsflyer.com/resources/reports/app-marketing-monetization-report/
- Recent: 2026-09-27 report or ebook: Top 5 data trends report https://www.appsflyer.com/resources/reports/top-5-data-trends-report/
- Recent: 2026-09-27 report or ebook: Subscription marketing report https://www.appsflyer.com/resources/reports/subscription-marketing-report/
- Recent: 2026-09-27 report or ebook: State fraud marketers report https://www.appsflyer.com/resources/reports/state-fraud-marketers-report/
- Recent: 2026-09-27 report or ebook: Finance marketers europe report https://www.appsflyer.com/resources/reports/finance-marketers-europe-report/

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.