# Apple Search Ads alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 195 of the 216 answers in the 1 category where Apple Search Ads holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/apple-search-ads/alternatives/

## Named instead, most often (every category and segment added)

- Braze: 35
- OneSignal: 30
- AppsFlyer: 23
- Customer.io: 9
- Meta Advantage+ App Campaigns: 7
- Airship: 5

## Mobile apps

**Small business**: 65 of 72 answers did not name Apple Search Ads.

- OneSignal: first choice in 27 of those 65
- AppsFlyer: first choice in 8 of those 65
- Adjust: first choice in 4 of those 65
- App Radar: first choice in 4 of those 65
- Textedly: first choice in 4 of those 65
- Branch: first choice in 2 of those 65
- AppDrift Free Plan: first choice in 1 of those 65
- AppFollow: first choice in 1 of those 65

**Mid-market**: 61 of 72 answers did not name Apple Search Ads (Apple Search Ads is #11 of 16 at 0%).

- AppsFlyer: first choice in 7 of those 61
- Customer.io: first choice in 7 of those 61
- Meta Advantage+ App Campaigns: first choice in 7 of those 61
- Braze: first choice in 6 of those 61
- CleverTap: first choice in 5 of those 61
- Google App Campaigns: first choice in 4 of those 61
- MoEngage: first choice in 3 of those 61
- OneSignal: first choice in 3 of those 61

**Enterprise**: 69 of 72 answers did not name Apple Search Ads.

- Braze: first choice in 29 of those 69
- AppsFlyer: first choice in 8 of those 69
- Airship: first choice in 5 of those 69
- Staffbase: first choice in 3 of those 69
- Customer.io: first choice in 2 of those 69
- Maestra: first choice in 2 of those 69
- MoEngage: first choice in 2 of those 69
- Salesforce Marketing Cloud: first choice in 2 of those 69

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.