# Apollo.io: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 360 judge labels across 26 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/apollo-io/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Sales intelligence and contact data | 73% | 1 | 16% | 68 |
| Data enrichment | 73% | 1 | 14% | 72 |
| Sales engagement platforms | 35% | 1 | 14% | 66 |
| B2B intent data providers | 27% | 1 | 6% | 36 |
| AI SDR agents | 24% | 1 | 0% | 33 |
| Market intelligence platforms | 17% | 1 | 5% | 20 |
| Account-based marketing platforms | 11% | 2 | 0% | 17 |
| Identity resolution | 6% | 5 | 0% | 4 |
| Audience and consumer insights platforms | 4% | 9 | 0% | 4 |
| Sales dialers and calling | 2% | 16 | 0% | 3 |
| Value selling tools | 2% | 9 | 0% | 6 |
| CRM data quality and deduplication | 0% | 23 | 29% | 7 |
| Data management platforms | 0% | 30 | 0% | 4 |
| Channel partner and local marketing | 0% | 103 | 33% | 3 |
| Lead routing and management | 0% | 88 | 33% | 3 |
| Field sales tools | 0% | 20 | 0% | 2 |
| Retail, proximity and IoT marketing | 0% | 43 | 0% | 2 |
| Sales enablement and content | 0% | 60 | 50% | 2 |
| CRM | 0% | 47 | 100% | 1 |
| Data clean rooms | 0% | 32 | 0% | 1 |
| Digital sales rooms | 0% | 32 | 0% | 1 |
| Email deliverability and testing tools | 0% | 100 | 100% | 1 |
| Email marketing platforms | 0% | 29 | 0% | 1 |
| Email verification | 0% | 58 | 100% | 1 |
| Event lead capture apps | 0% | 49 | 0% | 1 |
| Revenue intelligence and forecasting | 0% | 52 | 0% | 1 |

## What the models said for it

- "Apollo.io: Best "All-in-One" Platform for Budget-Conscious Mid-Market Teams... Choose Apollo.io. It combines contact databases with sequencing at an unbeatable price point." (Gemini 3.5 Flash, Sales intel)
- "If you're looking for a single platform that gives you both discovery and outreach, go with Apollo.io. It's the go-to all-in-one choice for mid-market teams" (GLM 4.7 FlashX, Sales intel)
- "Best for budget-conscious teams wanting database + outreach in one tab, giving high-end AI power to small teams who don't have a $5,000 monthly budget" (Claude Haiku 4.5, AI SDR)
- "Apollo.io - Best All-in-One for Budget Teams ... probably the most accessible entry point for teams that want intent data without enterprise pricing" (Claude Haiku 4.5, Intent data)

## And against it

- "Apollo's data quality issues are well-documented and compound fast, with 20-30% bounce rates being its most critical weakness" (Claude Haiku 4.5, Sales intel)
- "Credit system is deceptive ... they profit when your data is wrong because you burn more credits." (DeepSeek V4 Flash, Sales engagement)
- "Both had LinkedIn pages yanked in 2024 for scraping violations and terms of service issues" (MiniMax M2.5, Sales intel)
- "data accuracy and billing are the top pain points at scale" (Muse Glimmer 30B, Enrichment)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Market intelligence platforms: 0% to 17%, +17. New · not ranked in September 2026 · rank 1 of 172.
- Account-based marketing platforms: 4% to 11%, +9. Inside the floor by 2 points · rank 5 → 2 of 71.
- AI SDR agents: 20% to 24%, +8. Inside the floor by 3 points · rank 1 of 77, unchanged.
- Audience and consumer insights platforms: 0% to 4%, +4. New · not ranked in September 2026 · rank 9 of 155.
- B2B intent data providers: 25% to 27%, +4. Inside the floor by 7 points · rank 2 → 1 of 60.
- Sales intelligence and contact data: 76% to 73%, −3. Inside the floor by 8 points · rank 1 of 52, unchanged.
- Identity resolution: 4% to 6%, +3. Inside the floor by 8 points · rank 10 → 5 of 140.
- Sales dialers and calling: 0% to 2%, +2. Inside the floor by 9 points · rank 18 → 16 of 75.
- Value selling tools: 0% to 2%, +2. New · not ranked in September 2026 · rank 9 of 116.
- Sales engagement platforms: 33% to 35%, +2. Inside the floor by 9 points · rank 2 → 1 of 66.
- Revenue intelligence and forecasting: 2% to 0%, −2. Inside the floor by 9 points · rank 15 → 52 of 76.
- Data management platforms: 2% to 0%, −2. Inside the floor by 9 points · rank 17 → 30 of 159.
- Data enrichment: 70% to 73%, +1. Inside the floor by 10 points · rank 1 of 50, unchanged.
- CRM data quality and deduplication: 0% to 0%, ±0. Inside the floor by 11 points · rank 19 → 23 of 99.
- Channel partner and local marketing: 0% to 0%, ±0. New · not ranked in September 2026 · rank 103 of 124.
- Lead routing and management: 0% to 0%, ±0. Inside the floor by 11 points · rank 70 → 88 of 111.
- Field sales tools: 0% to 0%, ±0. New · not ranked in September 2026 · rank 20 of 94.
- Retail, proximity and IoT marketing: 0% to 0%, ±0. Inside the floor by 11 points · rank 37 → 43 of 130.
- Sales enablement and content: 0% to 0%, ±0. Inside the floor by 11 points · rank 26 → 60 of 72.
- CRM: 0% to 0%, ±0. New · not ranked in September 2026 · rank 47 of 64.
- Data clean rooms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 32 of 100.
- Digital sales rooms: 0% to 0%, ±0. Inside the floor by 11 points · rank 18 → 32 of 73.
- Email deliverability and testing tools: 0% to 0%, ±0. New · not ranked in September 2026 · rank 100 of 110.
- Email marketing platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 29 of 66.
- Email verification: 0% to 0%, ±0. Inside the floor by 11 points · rank 39 → 58 of 65.
- Event lead capture apps: 0% to 0%, ±0. New · not ranked in September 2026 · rank 49 of 70.

## The company

Apollo.io; https://www.apollo.io/; San Francisco, United States; founded 2015. From Wikidata, fetched 2026-09-14.

## In its own words

What Apollo.io's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: The AI GTM System for Go-to-Market Teams (https://apollo.io/)
- For: Go-to-Market Teams (https://apollo.io/)
- Price stated: Free $0; Basic $49 per seat per month, billed annually; Professional $79 per seat per month, billed annually; Organization $119 per seat per month, (min 3 seats) billed annually (https://www.apollo.io/pricing)
- Starting price: 0 (https://www.apollo.io/pricing)
- Free plan or trial: No credit card required (https://apollo.io/)
- Integrations claimed: 200 (https://apollo.io/); 7 (https://www.apollo.io/pricing) (pages disagree)
- Certifications: SOC 2 Type II, ISO 27001, GDPR, SOC 2, CCPA, ISO/IEC 27001, CASA Tier 2, CPRA
- Hosting: United States
- Customers named: Claiton, Lyon Bakery, Glean, Zorro, Ernst & Young, Oracle, Lyft

## What it publishes

Every page apollo.io exposes, read 2026-09-29: 2554 addresses. By kind, pages and the last 90 days:

- blog: 1408 pages, 0 in the last 90 days, latest undated
- case study: 17 pages, 0 in the last 90 days, latest undated
- webinar or virtual event: 49 pages, 0 in the last 90 days, latest undated
- conference or event: 8 pages, 0 in the last 90 days, latest undated
- report or ebook: 4 pages, 0 in the last 90 days, latest undated
- comparison: 190 pages, 0 in the last 90 days, latest undated
- template or tool: 67 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 240 pages, 0 in the last 90 days, latest undated
- news or press: 22 pages, 5 in the last 90 days, latest 2026-09-15
- Recent: 2026-09-15 news or press: Apollo named flagship data partner for hunter salesforces new outbound sales agent https://www.apollo.io/newsroom/announcements/apollo-named-flagship-data-partner-for-hunter-salesforces-new-outbound-sales-agent
- Recent: 2026-08-25 news or press: Apollo appoints mark sieglock as chief product officer https://www.apollo.io/newsroom/announcements/apollo-appoints-mark-sieglock-as-chief-product-officer
- Recent: 2026-08-13 news or press: Apollo earns inc 5000 martech breakthrough award and g2 recognition https://www.apollo.io/newsroom/announcements/apollo-earns-inc-5000-martech-breakthrough-award-and-g2-recognition
- Recent: 2026-08-11 news or press: Only 6 of go to market leaders think ai will replace their teams apollo report finds https://www.apollo.io/newsroom/announcements/only-6-of-go-to-market-leaders-think-ai-will-replace-their-teams-apollo-report-finds
- Recent: 2026-07-23 news or press: Apollo and san jose earthquakes announce official sleeve and go to market partnership bringing the ai gtm system to majo https://www.apollo.io/newsroom/announcements/apollo-and-san-jose-earthquakes-announce-official-sleeve-and-go-to-market-partnership-bringing-the-ai-gtm-system-to-major-league-soccer
- Recent: 2026-06-03 news or press: Apollo brings ai powered gtm workflows to perplexity computer for growing businesses https://www.apollo.io/newsroom/announcements/apollo-brings-ai-powered-gtm-workflows-to-perplexity-computer-for-growing-businesses

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.