# Analytic Partners: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 18 judge labels across 1 categories by 11 of 14 models. Page: https://gtm-ai-index.com/vendors/analytic-partners/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Attribution and marketing mix modeling | 0% | 24 | 22% | 18 |

## What the models said for it

- "A leader in MMM, known for holistic, cross-channel analysis and actionable insights for large enterprises." (Mistral Small, Attribution & MMM)
- "Top-rated for execution & vision; robust scenario planning, complex analytics, enterprise-scale." (Grok 4.1 Fast, Attribution & MMM)
- "MMM-specialist providers such as Nielsen MMM, Analytic Partners, and Measured as the more established category" (Perplexity Sonar, Attribution & MMM)
- "Analytic Partners - a marketing mix modeling tool that operates at an aggregate level" (Llama 4 Maverick, Attribution & MMM)

## And against it

- "Avoid enterprise MMM platforms (Analytic Partners, Ipsos MMA) which typically start at $100K+/year" (DeepSeek V4 Flash, Attribution & MMM)
- "Be cautious with Analytic Partners if your budget is limited or you need fast, transparent modeling." (DeepSeek V4 Flash, Attribution & MMM)
- "Very slow feedback loops (models can take 8–12 weeks to deliver) and highly expensive." (Gemini 3.5 Flash, Attribution & MMM)
- "generally overkill and overpriced for mid-market budgets" (DeepSeek V4 Flash, Attribution & MMM)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Attribution and marketing mix modeling: 0% to 0%, ±0. Inside the floor by 11 points · rank 117 → 24 of 123.

## In its own words

What Analytic Partners's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Marketing Measurement & Commercial Analytics (https://analyticpartners.com/)
- For: leading brands (https://analyticpartners.com/)
- Certifications: SOC II compliance, ISO 27001 compliance
- Customers named: Cox Communications, Kroger, VF Corp, Nespresso, a National Grocer, ADAPTA, Hill’s Pet Nutrition, Colgate-Palmolive

## What it publishes

Every page analyticpartners.com exposes, read 2026-10-05: 287 addresses. By kind, pages and the last 90 days:

- blog: 145 pages, 8 in the last 90 days, latest 2026-09-17
- case study: 22 pages, 0 in the last 90 days, latest 2025-03-28
- webinar or virtual event: 8 pages, 0 in the last 90 days, latest undated
- conference or event: 1 pages, 0 in the last 90 days, latest undated
- report or ebook: 4 pages, 0 in the last 90 days, latest undated
- comparison: 4 pages, 1 in the last 90 days, latest 2026-07-22
- news or press: 51 pages, 0 in the last 90 days, latest 2026-06-08
- Recent: 2026-09-17 blog: The myths truths of mmm how senior leaders use analytics to make commercial decisions https://analyticpartners.com/knowledge-hub/resources/the-myths-truths-of-mmm-how-senior-leaders-use-analytics-to-make-commercial-decisions
- Recent: 2026-08-28 blog: Expert led commercial analytics https://analyticpartners.com/knowledge-hub/blog/expert-led-commercial-analytics
- Recent: 2026-08-25 blog: Unified commercial measurement https://analyticpartners.com/knowledge-hub/blog/unified-commercial-measurement
- Recent: 2026-08-21 blog: Integrate with elegance turning experiments into decision advantage https://analyticpartners.com/knowledge-hub/blog/integrate-with-elegance-turning-experiments-into-decision-advantage
- Recent: 2026-07-23 blog: I wrote magic quadrants heres how i read them https://analyticpartners.com/knowledge-hub/blog/i-wrote-magic-quadrants-heres-how-i-read-them
- Recent: 2026-07-22 comparison: Mmm accuracy vs confidence https://analyticpartners.com/knowledge-hub/blog/mmm-accuracy-vs-confidence

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.