# Amplitude: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 104 judge labels across 9 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/amplitude/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Customer intelligence and data science | 18% | 1 | 13% | 47 |
| Web analytics | 8% | 2 | 6% | 35 |
| Session replay and heatmaps | 0% | 20 | 8% | 12 |
| Mobile apps | 0% | 37 | 0% | 3 |
| Data management platforms | 0% | 43 | 0% | 2 |
| Experimentation and personalization | 0% | 56 | 50% | 2 |
| Attribution and marketing mix modeling | 0% | 116 | 100% | 1 |
| Audience and consumer insights platforms | 0% | 98 | 0% | 1 |
| Search and social advertising platforms | 0% | 97 | 100% | 1 |

## What the models said for it

- "Amplitude is described as a digital analytics platform that connects product analytics, web analytics, session replay, experimentation, and customer data activation in one place" (Muse Glimmer 30B, Customer intel)
- "Amplitude is widely recognized as a top-tier behavioral analytics platform... Choose Amplitude if you want to understand how your users interact with your digital product" (GLM 4.7 FlashX, Customer intel)
- "Amplitude: "Most sophisticated behavioral analysis for mature organizations with 500+ employees and dedicated analytics engineering resources"" (Kimi K2, Web analytics)
- "Choose Amplitude or Mixpanel if you're a product team focused on understanding feature adoption, funnels, and retention." (DeepSeek V4 Flash, Customer intel)

## And against it

- "Verdict: Avoid if your team lacks data science resources or if you need quick, non-technical insights." (GLM 4.7 FlashX, Customer intel)
- "Highest concern: Amplitude and Dialpad due to active, substantiated privacy litigation." (Kimi K2, Customer intel)
- "Mixpanel/Amplitude: Great for product analytics, weak on full-funnel B2B revenue/CRM" (Grok 4.1 Fast, Attribution & MMM)
- "Product analytics tools like Amplitude, Mixpanel, and Heap are better for funnels, retention, and feature adoption, but they are not ideal substitutes for traditional website analytics." (Perplexity Sonar, Web analytics)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Customer intelligence and data science: 6% to 18%, +13. Cleared the floor by 2 points · rank 4 → 1 of 142.
- Web analytics: 0% to 8%, +9. New · not ranked in September 2026 · rank 2 of 91.
- Session replay and heatmaps: 0% to 0%, ±0. New · not ranked in September 2026 · rank 20 of 56.
- Mobile apps: 0% to 0%, ±0. Inside the floor by 11 points · rank 29 → 37 of 117.
- Data management platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 43 of 159.
- Experimentation and personalization: 0% to 0%, ±0. Inside the floor by 11 points · rank 29 → 56 of 71.
- Attribution and marketing mix modeling: 0% to 0%, ±0. New · not ranked in September 2026 · rank 116 of 123.
- Audience and consumer insights platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 98 of 155.
- Search and social advertising platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 97 of 113.

## The company

Amplitude; https://amplitude.com/; United States. From Wikidata, fetched 2026-09-14.

## In its own words

What Amplitude's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: From analytics to feedback to code, Amplitude brings AI into every step of building self-improving products. (https://amplitude.com/)
- For: product teams (https://amplitude.com/)
- Price stated: The industry's most generous free plans (https://amplitude.com/)
- Starting price: 0 (https://amplitude.com/pricing)
- Free plan or trial: Start free with 2M events per month (https://amplitude.com/)
- Certifications: SSO and project-level permissions, Advanced permissions and SCIM, Data Access Controls, SOC 2 Type II, SOC 1 Type II, ISO 27001, ISO/IEC 27001, EU-US, UK Extension, and Swiss-US Data Privacy Frameworks
- Hosting: EU data center option, United States, Germany, EU
- Customers named: Fender, Backstage, Udemy, Gong, DoorDash, Chick, Dropbox, Atlassian

## What it publishes

Every page amplitude.com exposes, read 2026-09-29: 7043 addresses. By kind, pages and the last 90 days:

- blog: 1701 pages, 28 in the last 90 days, latest 2026-09-28
- case study: 61 pages, 0 in the last 90 days, latest 2026-02-17
- webinar or virtual event: 42 pages, 1 in the last 90 days, latest 2026-07-15
- conference or event: 370 pages, 5 in the last 90 days, latest 2026-09-30
- report or ebook: 30 pages, 0 in the last 90 days, latest 2024-03-29
- comparison: 121 pages, 2 in the last 90 days, latest 2026-09-25
- template or tool: 237 pages, 0 in the last 90 days, latest 2026-04-06
- glossary or explainer: 826 pages, 0 in the last 90 days, latest 2026-05-29
- podcast or video: 4 pages, 0 in the last 90 days, latest 2024-06-25
- news or press: 193 pages, 0 in the last 90 days, latest 2026-05-05
- Recent: 2026-09-30 conference or event: Build ai workflows that save time https://amplitude.com/events/build-ai-workflows-that-save-time
- Recent: 2026-09-28 blog: Jev analysis https://amplitude.com/blog/jev-analysis
- Recent: 2026-09-25 comparison: Best mixpanel session replay alternatives https://amplitude.com/compare/best-mixpanel-session-replay-alternatives
- Recent: 2026-09-23 blog: Ai context configuration https://amplitude.com/blog/ai-context-configuration
- Recent: 2026-09-23 conference or event: 2026 09 ai use cases for product managers https://amplitude.com/events/2026-09-ai-use-cases-for-product-managers
- Recent: 2026-09-16 blog: Headless amplitude https://amplitude.com/blog/headless-amplitude

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.