# Amplitude alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 249 of the 432 answers in the 2 categories where Amplitude holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/amplitude/alternatives/

## Named instead, most often (every category and segment added)

- PostHog: 33
- Mixpanel: 24
- Google Analytics 4: 19
- Adobe Customer Journey Analytics: 11
- HubSpot: 8
- HubSpot Marketing Hub: 5

## Product analytics

**Small business**: 33 of 72 answers did not name Amplitude (Amplitude is #3 of 8 at 8%).

- PostHog: first choice in 13 of those 33
- Mixpanel: first choice in 10 of those 33
- Google Analytics 4: first choice in 2 of those 33
- Pendo: first choice in 2 of those 33
- Heap: first choice in 1 of those 33

**Mid-market**: 30 of 72 answers did not name Amplitude (Amplitude is #1 of 8 at 30%).

- PostHog: first choice in 6 of those 30
- Mixpanel: first choice in 2 of those 30
- Amplitude Analytics: first choice in 1 of those 30
- Countly: first choice in 1 of those 30
- Google Analytics 4: first choice in 1 of those 30
- LogRocket: first choice in 1 of those 30
- PostHog EU/self-hosted: first choice in 1 of those 30
- Statsig: first choice in 1 of those 30

**Enterprise**: 25 of 72 answers did not name Amplitude (Amplitude is #1 of 9 at 49%).

- Pendo: first choice in 3 of those 25
- Amplitude Analytics: first choice in 2 of those 25
- PostHog: first choice in 2 of those 25
- Klaritics: first choice in 1 of those 25
- Mixpanel: first choice in 1 of those 25
- NetSpring: first choice in 1 of those 25
- Qrvey: first choice in 1 of those 25

## Customer intelligence and data science

**Small business**: 56 of 72 answers did not name Amplitude (Amplitude is #5 of 10 at 6%).

- Google Analytics 4: first choice in 11 of those 56
- Mixpanel: first choice in 11 of those 56
- PostHog: first choice in 9 of those 56
- HubSpot: first choice in 8 of those 56
- HubSpot Marketing Hub: first choice in 2 of those 56
- Apollo.io: first choice in 1 of those 56
- Cometly: first choice in 1 of those 56
- Custify: first choice in 1 of those 56

**Mid-market**: 51 of 72 answers did not name Amplitude (Amplitude is #3 of 14 at 6%).

- Google Analytics 4: first choice in 5 of those 51
- Segment: first choice in 4 of those 51
- HubSpot Marketing Hub: first choice in 3 of those 51
- PostHog: first choice in 3 of those 51
- Adobe Customer Journey Analytics: first choice in 2 of those 51
- Adobe Marketo Measure: first choice in 1 of those 51
- BuildBetter: first choice in 1 of those 51
- ChurnZero: first choice in 1 of those 51

**Enterprise**: 54 of 72 answers did not name Amplitude (Amplitude is #2 of 14 at 7%).

- Adobe Customer Journey Analytics: first choice in 9 of those 54
- Salesforce Data Cloud: first choice in 3 of those 54
- 6sense: first choice in 2 of those 54
- Adobe Customer Journey Analytics (CJA) B2B Edition: first choice in 2 of those 54
- Medallia Experience Cloud: first choice in 2 of those 54
- Microsoft Dynamics 365 Customer Insights: first choice in 2 of those 54
- Adobe Real-Time CDP B2B Edition: first choice in 1 of those 54
- Basedash: first choice in 1 of those 54

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.