# Amazon alternatives: what AI models name instead, October 2026

GTM AI Recommendation Index, October 2026 Edition. 237 of the 252 answers in the 1 category where Amazon holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/amazon/alternatives/

## Named instead, most often (every category and segment added)

- Amazon Ads: 74
- Walmart Connect: 25
- Amazon Advertising: 21
- Skai: 17
- Pacvue: 8
- Instacart Ads: 4

## Retail media platforms

**Small business**: 79 of 84 answers did not name Amazon.

- Amazon Ads: first choice in 33 of those 79
- Amazon Advertising: first choice in 11 of those 79
- Walmart Connect: first choice in 9 of those 79
- Instacart Ads: first choice in 4 of those 79
- Amazon Business Advertising: first choice in 2 of those 79
- Google Ads: first choice in 2 of those 79
- Perpetua: first choice in 2 of those 79
- Amazon Ads’ Sponsored Products: first choice in 1 of those 79

**Mid-market**: 79 of 84 answers did not name Amazon (Amazon is #9 of 9 at 0%).

- Amazon Ads: first choice in 28 of those 79
- Walmart Connect: first choice in 10 of those 79
- Amazon Advertising: first choice in 7 of those 79
- Pacvue: first choice in 4 of those 79
- Skai: first choice in 3 of those 79
- LinkedIn Campaign Manager: first choice in 2 of those 79
- Mirakl Ads: first choice in 2 of those 79
- Amazon Business Ads: first choice in 1 of those 79

**Enterprise**: 79 of 84 answers did not name Amazon (Amazon is #6 of 11 at 4%).

- Skai: first choice in 14 of those 79
- Amazon Ads: first choice in 13 of those 79
- Walmart Connect: first choice in 6 of those 79
- Pacvue: first choice in 4 of those 79
- Amazon Advertising: first choice in 3 of those 79
- Kevel: first choice in 3 of those 79
- Adnuntius: first choice in 2 of those 79
- Criteo: first choice in 2 of those 79

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.