# Amazon Redshift alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 186 of the 216 answers in the 1 category where Amazon Redshift holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/amazon-redshift/alternatives/

## Named instead, most often (every category and segment added)

- Hightouch: 116
- BigQuery: 66
- Snowflake: 47
- Census: 32
- Polytomic: 4
- Weld: 3

## Data warehouse and reverse ETL for marketing

**Small business**: 68 of 72 answers did not name Amazon Redshift (Amazon Redshift is #17 of 17 at 0%).

- Hightouch: first choice in 40 of those 68
- BigQuery: first choice in 36 of those 68
- Census: first choice in 14 of those 68
- Snowflake: first choice in 6 of those 68
- Polytomic: first choice in 4 of those 68
- RudderStack: first choice in 2 of those 68
- Airbyte: first choice in 1 of those 68
- Databricks: first choice in 1 of those 68

**Mid-market**: 61 of 72 answers did not name Amazon Redshift (Amazon Redshift is #11 of 14 at 0%).

- Hightouch: first choice in 40 of those 61
- BigQuery: first choice in 23 of those 61
- Snowflake: first choice in 18 of those 61
- Census: first choice in 8 of those 61
- Weld: first choice in 2 of those 61
- Adapters: first choice in 1 of those 61
- ClicData: first choice in 1 of those 61
- DuckDB: first choice in 1 of those 61

**Enterprise**: 57 of 72 answers did not name Amazon Redshift (Amazon Redshift is #11 of 13 at 0%).

- Hightouch: first choice in 36 of those 57
- Snowflake: first choice in 23 of those 57
- Census: first choice in 10 of those 57
- BigQuery: first choice in 7 of those 57
- Airbyte: first choice in 1 of those 57
- Fivetran: first choice in 1 of those 57
- Improvado: first choice in 1 of those 57
- Weld: first choice in 1 of those 57

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.