# Amazon Marketing Cloud alternatives: what AI models name instead, October 2026

GTM AI Recommendation Index, October 2026 Edition. 215 of the 252 answers in the 1 category where Amazon Marketing Cloud holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/amazon-marketing-cloud/alternatives/

## Named instead, most often (every category and segment added)

- Snowflake Data Clean Rooms: 38
- AWS Clean Rooms: 37
- Crossbeam: 14
- InfoSum: 11
- Decentriq: 7
- LiveRamp Clean Room: 7

## Data clean rooms

**Small business**: 68 of 84 answers did not name Amazon Marketing Cloud (Amazon Marketing Cloud is #5 of 12 at 5%).

- AWS Clean Rooms: first choice in 18 of those 68
- Crossbeam: first choice in 8 of those 68
- Snowflake Data Clean Rooms: first choice in 8 of those 68
- Google Cloud BigQuery Data Clean Rooms: first choice in 3 of those 68
- Optable: first choice in 3 of those 68
- Google BigQuery Data Clean Rooms: first choice in 2 of those 68
- LiveRamp Clean Room: first choice in 2 of those 68
- Amazon AMC: first choice in 1 of those 68

**Mid-market**: 68 of 84 answers did not name Amazon Marketing Cloud (Amazon Marketing Cloud is #3 of 10 at 14%).

- Snowflake Data Clean Rooms: first choice in 12 of those 68
- AWS Clean Rooms: first choice in 11 of those 68
- InfoSum: first choice in 6 of those 68
- Decentriq: first choice in 3 of those 68
- Optable: first choice in 3 of those 68
- Databricks Clean Rooms: first choice in 2 of those 68
- BigQuery: first choice in 1 of those 68
- Crossbeam: first choice in 1 of those 68

**Enterprise**: 79 of 84 answers did not name Amazon Marketing Cloud (Amazon Marketing Cloud is #8 of 9 at 0%).

- Snowflake Data Clean Rooms: first choice in 18 of those 79
- AWS Clean Rooms: first choice in 8 of those 79
- Crossbeam: first choice in 5 of those 79
- InfoSum: first choice in 5 of those 79
- LiveRamp Clean Room: first choice in 5 of those 79
- Decentriq: first choice in 4 of those 79
- Databricks Data Clean Rooms: first choice in 1 of those 79
- Habu: first choice in 1 of those 79

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.