# Amazon DSP: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 39 judge labels across 3 categories by 12 of 12 models. Page: https://gtm-ai-index.com/vendors/amazon-dsp/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Programmatic and display advertising | 0% | 11 | 24% | 34 |
| Video advertising | 0% | 31 | 25% | 4 |
| Native and content advertising | 0% | 42 | 0% | 1 |

## What the models said for it

- "Amazon DSP (commerce data)" (Kimi K2, Programmatic)
- "Stick with established, reputable DSPs like The Trade Desk, Google DV360, Amazon DSP, or StackAdapt" (DeepSeek V4 Flash, Programmatic)
- "Best for: E-commerce/retail advertisers who want Amazon's first-party shopper intelligence" (DeepSeek V4 Flash, Programmatic)
- "Amazon DSP is strongest when purchase intent and retail data matter most." (Perplexity Sonar, Programmatic)

## And against it

- "Amazon DSP: High CPMs, limited B2B advantage outside retail" (Mistral Small, Programmatic)
- "needs $5,000-$10,000/month for effective performance" (Kimi K2, Programmatic)
- "Avoid DV360/Trade Desk/Amazon DSP: High mins" (Grok 4.1 Fast, Programmatic)
- "Walled garden platforms like DV360 and Amazon DSP ... limit visibility into supply chain economics and restrict data portability." (Claude Haiku 4.5, Programmatic)

## The company

Amazon Europe Core; http://amazon.com; Seattle, United States; founded 1994; about 1,500,000 employees (2023); public, AMZN on Nasdaq. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.