# Amazon DSP alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 176 of the 216 answers in the 1 category where Amazon DSP holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/amazon-dsp/alternatives/

## Named instead, most often (every category and segment added)

- StackAdapt: 49
- The Trade Desk: 25
- AdRoll: 19
- Demandbase: 9
- Choozle: 7
- Google Ads: 4

## Programmatic and display advertising

**Small business**: 65 of 72 answers did not name Amazon DSP (Amazon DSP is #10 of 12 at 0%).

- StackAdapt: first choice in 21 of those 65
- AdRoll: first choice in 13 of those 65
- Choozle: first choice in 5 of those 65
- Google Ads: first choice in 4 of those 65
- LinkedIn Campaign Manager: first choice in 4 of those 65
- Hey Sid: first choice in 3 of those 65
- Google Display Network: first choice in 2 of those 65
- The Trade Desk: first choice in 2 of those 65

**Mid-market**: 59 of 72 answers did not name Amazon DSP (Amazon DSP is #8 of 14 at 0%).

- StackAdapt: first choice in 26 of those 59
- AdRoll: first choice in 6 of those 59
- The Trade Desk: first choice in 5 of those 59
- Choozle: first choice in 2 of those 59
- ad:personam: first choice in 2 of those 59
- AdRoll ABM: first choice in 1 of those 59
- DV360: first choice in 1 of those 59
- Demandbase: first choice in 1 of those 59

**Enterprise**: 52 of 72 answers did not name Amazon DSP (Amazon DSP is #4 of 6 at 7%).

- The Trade Desk: first choice in 18 of those 52
- Demandbase: first choice in 8 of those 52
- 6sense: first choice in 2 of those 52
- Adobe Advertising: first choice in 2 of those 52
- Basis: first choice in 2 of those 52
- Google Display & Video 360: first choice in 2 of those 52
- StackAdapt: first choice in 2 of those 52
- AdSovereign: first choice in 1 of those 52

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.