# Amazon Brand Registry: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 4 judge labels across 1 categories by 4 of 14 models. Page: https://gtm-ai-index.com/vendors/amazon-brand-registry/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Brand protection platforms | 0% | 13 | 0% | 4 |

## What the models said for it

- "If you sell physical products, this is essential. It is entirely free for companies with a registered trademark." (Gemini 3.5 Flash, Brand protection)
- "If you sell on Amazon, first enroll in Amazon Brand Registry, which is free for eligible brands" (GPT-6 Luna, Brand protection)
- "platform-specific tools (e.g., Amazon/TikTok Brand Registry) to baseline needs" (Grok 4.1 Fast, Brand protection)
- "Free if you have a registered trademark; gives you takedown tools on Amazon." (DeepSeek V4 Flash, Brand protection)

## The company

Amazon; http://amazon.com; Seattle, United States; founded 1994; about 1,500,000 employees (2023); public, AMZN on Nasdaq. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.