# Amazon Ads alternatives: what AI models name instead, October 2026

GTM AI Recommendation Index, October 2026 Edition. 165 of the 252 answers in the 1 category where Amazon Ads holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/amazon-ads/alternatives/

## Named instead, most often (every category and segment added)

- Amazon Advertising: 21
- Skai: 14
- Walmart Connect: 11
- Amazon: 10
- Pacvue: 7
- Kevel: 3

## Retail media platforms

**Small business**: 51 of 84 answers did not name Amazon Ads (Amazon Ads is #1 of 10 at 38%).

- Amazon Advertising: first choice in 11 of those 51
- Walmart Connect: first choice in 5 of those 51
- Amazon: first choice in 3 of those 51
- Amazon Business Advertising: first choice in 2 of those 51
- Faire: first choice in 2 of those 51
- Google Ads: first choice in 2 of those 51
- Instacart Ads: first choice in 2 of those 51
- LinkedIn Campaign Manager: first choice in 2 of those 51

**Mid-market**: 51 of 84 answers did not name Amazon Ads (Amazon Ads is #1 of 9 at 33%).

- Amazon Advertising: first choice in 7 of those 51
- Amazon: first choice in 3 of those 51
- Pacvue: first choice in 3 of those 51
- Walmart Connect: first choice in 3 of those 51
- Mirakl Ads: first choice in 2 of those 51
- Skai: first choice in 2 of those 51
- StackAdapt: first choice in 2 of those 51
- Amazon Business Ads: first choice in 1 of those 51

**Enterprise**: 63 of 84 answers did not name Amazon Ads (Amazon Ads is #2 of 11 at 11%).

- Skai: first choice in 12 of those 63
- Amazon: first choice in 4 of those 63
- Pacvue: first choice in 4 of those 63
- Amazon Advertising: first choice in 3 of those 63
- Kevel: first choice in 3 of those 63
- Walmart Connect: first choice in 3 of those 63
- Adnuntius: first choice in 2 of those 63
- Criteo: first choice in 2 of those 63

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.