# Airbyte alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 159 of the 216 answers in the 1 category where Airbyte holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/airbyte/alternatives/

## Named instead, most often (every category and segment added)

- Hightouch: 99
- Snowflake: 46
- BigQuery: 45
- Census: 28
- Polytomic: 3
- Improvado: 2

## Data warehouse and reverse ETL for marketing

**Small business**: 47 of 72 answers did not name Airbyte (Airbyte is #7 of 17 at 1%).

- Hightouch: first choice in 27 of those 47
- BigQuery: first choice in 20 of those 47
- Census: first choice in 9 of those 47
- Snowflake: first choice in 4 of those 47
- Polytomic: first choice in 3 of those 47
- Hevo: first choice in 1 of those 47
- Metabase: first choice in 1 of those 47
- MotherDuck: first choice in 1 of those 47

**Mid-market**: 51 of 72 answers did not name Airbyte (Airbyte is #8 of 14 at 0%).

- Hightouch: first choice in 31 of those 51
- Snowflake: first choice in 16 of those 51
- BigQuery: first choice in 15 of those 51
- Census: first choice in 6 of those 51
- ClicData: first choice in 1 of those 51
- DuckDB: first choice in 1 of those 51
- Funnel: first choice in 1 of those 51
- Improvado: first choice in 1 of those 51

**Enterprise**: 61 of 72 answers did not name Airbyte (Airbyte is #5 of 13 at 1%).

- Hightouch: first choice in 41 of those 61
- Snowflake: first choice in 26 of those 61
- Census: first choice in 13 of those 61
- BigQuery: first choice in 10 of those 61
- Databricks: first choice in 1 of those 61
- Fivetran: first choice in 1 of those 61
- Improvado: first choice in 1 of those 61
- Weld: first choice in 1 of those 61

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.