# AdRoll: how AI models rank it, September 2026

GTM AI Recommendation Index, September 2026 Edition. Named in 20 judge labels across 5 categories by 11 of 12 models. Page: https://gtm-ai-index.com/vendors/adroll/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Programmatic and display advertising | 13% | 2 | 10% | 10 |
| Search and social advertising platforms | 2% | 23 | 33% | 6 |
| Channel partner and local marketing | 0% | 35 | 0% | 2 |
| Account-based marketing platforms | 0% | 35 | 0% | 1 |
| Ecommerce marketing | 0% | 125 | 100% | 1 |

## What the models said for it

- "Best default choice: AdRoll — lowest barrier to entry (no minimum, pay-as-you-go), easy setup, built for small businesses" (DeepSeek V4 Flash, Programmatic)
- "or AdRoll if you specifically need strong ABM and multi-channel paid media capabilities with simpler setup" (Claude Haiku 4.5, Paid ads)
- "AdRoll is a household name for a reason. It is built specifically for growing brands and e-commerce stores." (Gemini 3.5 Flash, Programmatic)
- "AdRoll edges out for versatility at tiny budgets based on reviews and accessibility." (Grok 4.1 Fast, Programmatic)

## And against it

- "Programmatic advertisers frequently warn against AdRoll due to high viewability fraud, bloated fees" (Gemini 3.5 Flash, Paid ads)
- "Independent Retargeting Networks (e.g., AdRoll, Criteo) ... The Trap: Inflated/Cooked Attribution." (Gemini 3.5 Flash, Ecommerce marketing)
- "More e-commerce/retargeting focused; weaker as a full programmatic DSP" (DeepSeek V4 Flash, Programmatic)
- "AdRoll if search >50% of budget. ... Weaker on core search (PPC)" (Grok 4.1 Fast, Paid ads)

## The company

AdRoll; http://www.adroll.com/; San Francisco, United States; founded 2007. From Wikidata, fetched 2026-09-14.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.