# AdRoll ABM alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 101 of the 216 answers in the 1 category where AdRoll ABM holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/adroll-abm/alternatives/

## Named instead, most often (every category and segment added)

- Demandbase: 28
- 6sense: 20
- Apollo.io: 10
- Abmatic AI: 5
- HubSpot ABM: 3
- HubSpot Marketing Hub: 3

## Account-based marketing platforms

**Small business**: 28 of 72 answers did not name AdRoll ABM (AdRoll ABM is #2 of 13 at 20%).

- Apollo.io: first choice in 9 of those 28
- HubSpot ABM: first choice in 3 of those 28
- ZenABM: first choice in 3 of those 28
- HubSpot Marketing Hub: first choice in 2 of those 28
- MarketBetter: first choice in 1 of those 28
- Terminus: first choice in 1 of those 28
- Userled: first choice in 1 of those 28
- Warmly: first choice in 1 of those 28

**Mid-market**: 17 of 72 answers did not name AdRoll ABM (AdRoll ABM is #1 of 11 at 56%).

- 6pack: first choice in 1 of those 17
- Apollo.io: first choice in 1 of those 17
- HubSpot Marketing Hub: first choice in 1 of those 17
- Terminus: first choice in 1 of those 17

**Enterprise**: 56 of 72 answers did not name AdRoll ABM (AdRoll ABM is #7 of 8 at 0%).

- Demandbase: first choice in 28 of those 56
- 6sense: first choice in 20 of those 56
- Abmatic AI: first choice in 5 of those 56
- Lusha: first choice in 2 of those 56
- Salesforce Marketing Cloud Account Engagement: first choice in 1 of those 56
- Terminus: first choice in 1 of those 56
- ZoomInfo: first choice in 1 of those 56

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.