# Adobe: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 11 judge labels across 6 categories by 6 of 14 models. Page: https://gtm-ai-index.com/vendors/adobe/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Audience and consumer insights platforms | 0% | 131 | 33% | 3 |
| AI marketing agents | 0% | 70 | 0% | 2 |
| Content marketing platforms | 0% | 42 | 0% | 2 |
| Creative automation platforms | 0% | 95 | 50% | 2 |
| Channel partner and local marketing | 0% | 113 | 100% | 1 |
| Data clean rooms | 0% | 58 | 0% | 1 |

## What the models said for it

- "Adobe, for instance, states that it does not scan local content and does not train generative AI models on your content unless you request a custom model" (GPT-5.4 mini, Creative automation)
- "Moved from Challenger to Leader in 2025." (DeepSeek V4 Flash, Content marketing)

## And against it

- "Omnichannel Tools (Salesforce Marketing Cloud, Adobe, HubSpot): ... They generally do not handle partners well." (Qwen 3.7 Flash, Channel marketing)
- "skip pure enterprise (e.g., Adobe) for complexity/cost" (Grok 4.1 Fast, Creative automation)
- "Many platform users report steep learning curves (e.g., Brandwatch's Boolean queries, Adobe's complexity)" (DeepSeek V4 Flash, Audience insights)

## The company

Adobe; https://www.adobe.com/; San Jose, United States; founded 1982; about 25,988 employees (2021); public, ABS on London Stock Exchange. From Wikidata, fetched 2026-09-14.

## In its own words

What Adobe's own pages state, read 2026-10-05. Stated by the vendor, not checked by the index.

- Positioning: Creative, marketing and document management solutions (https://adobe.com/)
- For: Whether you're a student, social influencer, creative professional, performance marketer, or global brand (https://adobe.com/)
- Price stated: Regularly at US$69.99/mo Alternatively at US$19.99/mo for the first year (annual, billed monthly). (https://adobe.com/)
- Starting price: 19.99 (https://adobe.com/)
- Free plan or trial: Free trial (https://adobe.com/)
- Certifications: Adobe Certified Professional
- Customers named: Michelle Phan, Antoni Sendra, Angi Ciccarelli

## What it publishes

Every page adobe.com exposes, read 2026-09-29: 24667 addresses. By kind, pages and the last 90 days:

- blog: 13857 pages, 0 in the last 90 days, latest 2025-06-01
- case study: 55 pages, 0 in the last 90 days, latest 2020-11-01
- webinar or virtual event: 147 pages, 0 in the last 90 days, latest 2022-10-01
- conference or event: 481 pages, 0 in the last 90 days, latest 2024-01-01
- report or ebook: 1261 pages, 0 in the last 90 days, latest 2023-10-01
- comparison: 82 pages, 0 in the last 90 days, latest 2022-01-01
- template or tool: 40 pages, 0 in the last 90 days, latest 2023-04-01
- glossary or explainer: 52 pages, 0 in the last 90 days, latest 2023-02-01
- podcast or video: 217 pages, 0 in the last 90 days, latest 2023-07-01
- news or press: 13 pages, 0 in the last 90 days, latest 2020-04-01
- Recent: 2025-06-01 blog: Power up your productivity with latest adobe illustrator release https://blog.adobe.com/en/publish/2025/06/20/power-up-your-productivity-with-latest-adobe-illustrator-release.html
- Recent: 2024-01-01 conference or event: Experience all that summit has to offer https://blog.adobe.com/en/publish/2024/01/09/experience-all-that-summit-has-to-offer.html
- Recent: 2024-01-01 blog: Adobes creative impact shines bright 2023 emmy awards https://blog.adobe.com/en/publish/2024/01/04/adobes-creative-impact-shines-bright-2023-emmy-awards.html
- Recent: 2024-01-01 blog: Haileybury paves new career pathways adobe acrobat sign https://blog.adobe.com/en/publish/2024/01/09/haileybury-paves-new-career-pathways-adobe-acrobat-sign.html
- Recent: 2024-01-01 blog: Ai trends 2024 predictions next wave business innovation https://blog.adobe.com/en/publish/2024/01/08/ai-trends-2024-predictions-next-wave-business-innovation.html
- Recent: 2024-01-01 blog: Adobe introduces major new audio updates premiere pro ahead 2024 sundance film festival https://blog.adobe.com/en/publish/2024/01/16/adobe-introduces-major-new-audio-updates-premiere-pro-ahead-2024-sundance-film-festival.html

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.