# Adobe Marketo Measure alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 200 of the 216 answers in the 1 category where Adobe Marketo Measure holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/adobe-marketo-measure/alternatives/

## Named instead, most often (every category and segment added)

- Dreamdata: 35
- Google Analytics 4: 26
- Measured: 13
- SegmentStream: 9
- Triple Whale: 9
- Recast: 7

## Attribution and marketing mix modeling

**Small business**: 72 of 72 answers did not name Adobe Marketo Measure.

- Google Analytics 4: first choice in 17 of those 72
- Dreamdata: first choice in 12 of those 72
- HubSpot Marketing Hub: first choice in 6 of those 72
- Triple Whale: first choice in 6 of those 72
- Forecastr: first choice in 5 of those 72
- Ruler Analytics: first choice in 5 of those 72
- Google Meridian: first choice in 4 of those 72
- MixModeler: first choice in 4 of those 72

**Mid-market**: 70 of 72 answers did not name Adobe Marketo Measure (Adobe Marketo Measure is #21 of 22 at 0%).

- Dreamdata: first choice in 20 of those 70
- Google Analytics 4: first choice in 9 of those 70
- Recast: first choice in 7 of those 70
- Measured: first choice in 4 of those 70
- SegmentStream: first choice in 3 of those 70
- Triple Whale: first choice in 3 of those 70
- CaliberMind: first choice in 2 of those 70
- Google Meridian: first choice in 2 of those 70

**Enterprise**: 58 of 72 answers did not name Adobe Marketo Measure (Adobe Marketo Measure is #1 of 21 at 16%).

- Measured: first choice in 9 of those 58
- SegmentStream: first choice in 6 of those 58
- CaliberMind: first choice in 4 of those 58
- HockeyStack: first choice in 4 of those 58
- Adobe Mix Modeler: first choice in 3 of those 58
- Dreamdata: first choice in 3 of those 58
- Rockerbox: first choice in 3 of those 58
- Analytic Partners: first choice in 2 of those 58

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.