# Adobe Marketo Engage alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 344 of the 432 answers in the 2 categories where Adobe Marketo Engage holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/adobe-marketo-engage/alternatives/

## Named instead, most often (every category and segment added)

- ActiveCampaign: 92
- HubSpot Marketing Hub: 59
- Brevo: 51
- MailerLite: 31
- Salesforce Marketing Cloud: 15
- Sender: 15

## Marketing automation and campaign management

**Small business**: 72 of 72 answers did not name Adobe Marketo Engage (Adobe Marketo Engage is #10 of 10 at 0%).

- ActiveCampaign: first choice in 41 of those 72
- HubSpot Marketing Hub: first choice in 17 of those 72
- Brevo: first choice in 9 of those 72
- MailerLite: first choice in 3 of those 72
- Customer.io: first choice in 1 of those 72
- Mailchimp: first choice in 1 of those 72
- Sender: first choice in 1 of those 72

**Mid-market**: 50 of 72 answers did not name Adobe Marketo Engage (Adobe Marketo Engage is #4 of 11 at 4%).

- HubSpot Marketing Hub: first choice in 17 of those 50
- Brevo: first choice in 14 of those 50
- ActiveCampaign: first choice in 11 of those 50
- MailerLite: first choice in 1 of those 50

**Enterprise**: 34 of 72 answers did not name Adobe Marketo Engage (Adobe Marketo Engage is #1 of 9 at 57%).

- HubSpot Marketing Hub: first choice in 4 of those 34
- Salesforce Marketing Cloud: first choice in 2 of those 34
- Maestra: first choice in 1 of those 34

## Email marketing platforms

**Small business**: 72 of 72 answers did not name Adobe Marketo Engage.

- MailerLite: first choice in 21 of those 72
- ActiveCampaign: first choice in 19 of those 72
- Brevo: first choice in 14 of those 72
- Sender: first choice in 9 of those 72
- HubSpot Marketing Hub: first choice in 5 of those 72
- Mailchimp: first choice in 5 of those 72
- Moosend: first choice in 2 of those 72
- Apollo.io: first choice in 1 of those 72

**Mid-market**: 70 of 72 answers did not name Adobe Marketo Engage (Adobe Marketo Engage is #11 of 13 at 0%).

- ActiveCampaign: first choice in 18 of those 70
- HubSpot Marketing Hub: first choice in 11 of those 70
- Brevo: first choice in 8 of those 70
- MailerLite: first choice in 6 of those 70
- Sender: first choice in 5 of those 70
- HiMail.ai: first choice in 1 of those 70
- Klaviyo: first choice in 1 of those 70
- Omnisend: first choice in 1 of those 70

**Enterprise**: 46 of 72 answers did not name Adobe Marketo Engage (Adobe Marketo Engage is #1 of 13 at 23%).

- Salesforce Marketing Cloud: first choice in 13 of those 46
- Brevo: first choice in 6 of those 46
- HubSpot Marketing Hub: first choice in 5 of those 46
- ActiveCampaign: first choice in 3 of those 46
- Adobe Campaign: first choice in 2 of those 46
- Beehiiv: first choice in 1 of those 46
- Braze: first choice in 1 of those 46
- Emma: first choice in 1 of those 46

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.