# Adobe Experience Manager alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 188 of the 216 answers in the 1 category where Adobe Experience Manager holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/adobe-experience-manager/alternatives/

## Named instead, most often (every category and segment added)

- WordPress: 54
- Webflow: 45
- Contentful: 19
- HubSpot Content Hub: 19
- Sanity: 5
- Wix: 5

## Content management systems for marketing sites

**Small business**: 72 of 72 answers did not name Adobe Experience Manager.

- Webflow: first choice in 33 of those 72
- WordPress: first choice in 27 of those 72
- HubSpot Content Hub: first choice in 6 of those 72
- Wix: first choice in 4 of those 72
- Framer: first choice in 3 of those 72
- Squarespace: first choice in 2 of those 72

**Mid-market**: 66 of 72 answers did not name Adobe Experience Manager (Adobe Experience Manager is #9 of 13 at 0%).

- WordPress: first choice in 21 of those 66
- Webflow: first choice in 12 of those 66
- HubSpot Content Hub: first choice in 11 of those 66
- Contentful: first choice in 5 of those 66
- Sanity: first choice in 3 of those 66
- Storyblok: first choice in 1 of those 66
- Weebly: first choice in 1 of those 66
- Wix: first choice in 1 of those 66

**Enterprise**: 50 of 72 answers did not name Adobe Experience Manager (Adobe Experience Manager is #3 of 14 at 10%).

- Contentful: first choice in 14 of those 50
- WordPress: first choice in 6 of those 50
- Contentstack: first choice in 2 of those 50
- HubSpot Content Hub: first choice in 2 of those 50
- Sanity: first choice in 2 of those 50
- Acquia Site Factory: first choice in 1 of those 50
- Adapto CMS: first choice in 1 of those 50
- Adobe Experience Manager (AEM) Sites: first choice in 1 of those 50

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.