# Adobe Customer Journey Analytics alternatives: what AI models name instead, October 2026

GTM AI Recommendation Index, October 2026 Edition. 237 of the 252 answers in the 1 category where Adobe Customer Journey Analytics holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/adobe-customer-journey-analytics/alternatives/

## Named instead, most often (every category and segment added)

- Mixpanel: 31
- Amplitude: 30
- Google Analytics 4: 14
- PostHog: 14
- HubSpot CRM: 13
- Gainsight: 7

## Customer intelligence and data science

**Small business**: 84 of 84 answers did not name Adobe Customer Journey Analytics.

- Mixpanel: first choice in 20 of those 84
- HubSpot CRM: first choice in 13 of those 84
- PostHog: first choice in 10 of those 84
- Amplitude: first choice in 8 of those 84
- Google Analytics 4: first choice in 6 of those 84
- HubSpot Service Hub: first choice in 5 of those 84
- Factors.ai: first choice in 3 of those 84
- HubSpot Marketing Hub: first choice in 2 of those 84

**Mid-market**: 79 of 84 answers did not name Adobe Customer Journey Analytics (Adobe Customer Journey Analytics is #10 of 10 at 0%).

- Amplitude: first choice in 14 of those 79
- Google Analytics 4: first choice in 8 of those 79
- Mixpanel: first choice in 8 of those 79
- PostHog: first choice in 4 of those 79
- ChurnZero: first choice in 3 of those 79
- Gainsight: first choice in 3 of those 79
- Segment: first choice in 3 of those 79
- HubSpot Marketing Hub: first choice in 2 of those 79

**Enterprise**: 74 of 84 answers did not name Adobe Customer Journey Analytics (Adobe Customer Journey Analytics is #1 of 12 at 13%).

- Amplitude: first choice in 8 of those 74
- Salesforce Data Cloud: first choice in 5 of those 74
- Gainsight: first choice in 4 of those 74
- Adobe Customer Journey Analytics (CJA) B2B Edition: first choice in 3 of those 74
- Microsoft Power BI: first choice in 3 of those 74
- Mixpanel: first choice in 3 of those 74
- Qrvey: first choice in 3 of those 74
- Hightouch: first choice in 2 of those 74

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.