# Adobe Analytics alternatives: what AI models name instead, October 2026

GTM AI Recommendation Index, October 2026 Edition. 438 of the 504 answers in the 2 categories where Adobe Analytics holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/adobe-analytics/alternatives/

## Named instead, most often (every category and segment added)

- Google Analytics 4: 103
- Dreamdata: 41
- Plausible Analytics: 35
- Rockerbox: 15
- Matomo: 13
- Dealfront: 12

## Web analytics

**Small business**: 83 of 84 answers did not name Adobe Analytics (Adobe Analytics is #13 of 13 at 0%).

- Google Analytics 4: first choice in 36 of those 83
- Plausible Analytics: first choice in 30 of those 83
- Fathom Analytics: first choice in 9 of those 83
- Dealfront: first choice in 8 of those 83
- Fathom: first choice in 3 of those 83
- HubSpot Marketing Hub: first choice in 2 of those 83
- Matomo: first choice in 2 of those 83
- PostHog: first choice in 2 of those 83

**Mid-market**: 74 of 84 answers did not name Adobe Analytics (Adobe Analytics is #14 of 14 at 0%).

- Google Analytics 4: first choice in 35 of those 74
- Matomo: first choice in 7 of those 74
- Plausible Analytics: first choice in 5 of those 74
- Amplitude: first choice in 4 of those 74
- Dealfront: first choice in 4 of those 74
- Mixpanel: first choice in 3 of those 74
- BigQuery: first choice in 2 of those 74
- Fathom: first choice in 2 of those 74

**Enterprise**: 41 of 84 answers did not name Adobe Analytics (Adobe Analytics is #1 of 11 at 41%).

- Matomo: first choice in 4 of those 41
- Google Analytics 360: first choice in 3 of those 41
- Matomo On-Premise: first choice in 3 of those 41
- Mixpanel: first choice in 2 of those 41
- Piwik PRO: first choice in 2 of those 41
- Adobe Customer Journey Analytics: first choice in 1 of those 41
- Cloudflare Web Analytics: first choice in 1 of those 41
- Google Analytics 4: first choice in 1 of those 41

## Attribution and marketing mix modeling

**Small business**: 84 of 84 answers did not name Adobe Analytics.

- Google Analytics 4: first choice in 19 of those 84
- Dreamdata: first choice in 17 of those 84
- Triple Whale: first choice in 10 of those 84
- HubSpot Marketing Hub: first choice in 6 of those 84
- Northbeam: first choice in 6 of those 84
- Cometly: first choice in 5 of those 84
- Google Meridian: first choice in 4 of those 84
- Ruler Analytics: first choice in 4 of those 84

**Mid-market**: 82 of 84 answers did not name Adobe Analytics (Adobe Analytics is #16 of 17 at 0%).

- Dreamdata: first choice in 17 of those 82
- Google Analytics 4: first choice in 12 of those 82
- Rockerbox: first choice in 8 of those 82
- Measured: first choice in 5 of those 82
- Google Meridian: first choice in 4 of those 82
- HockeyStack: first choice in 3 of those 82
- MixModeler: first choice in 3 of those 82
- Cometly: first choice in 2 of those 82

**Enterprise**: 74 of 84 answers did not name Adobe Analytics (Adobe Analytics is #13 of 17 at 2%).

- Adobe Marketo Measure: first choice in 9 of those 74
- Analytic Partners: first choice in 7 of those 74
- Dreamdata: first choice in 7 of those 74
- Rockerbox: first choice in 7 of those 74
- CaliberMind: first choice in 4 of those 74
- Northbeam: first choice in 4 of those 74
- Google Meridian: first choice in 3 of those 74
- HockeyStack: first choice in 3 of those 74

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.