# Adjust: how AI models rank it, October 2026

GTM AI Recommendation Index, October 2026 Edition. Named in 38 judge labels across 4 categories by 13 of 14 models. Page: https://gtm-ai-index.com/vendors/adjust/

## Standing by category

| Category | Share | Rank | Negative rate | Labels |
|---|---|---|---|---|
| Mobile apps | 2% | 13 | 3% | 32 |
| Attribution and marketing mix modeling | 0% | 32 | 0% | 3 |
| App store optimization tools | 0% | 50 | 50% | 2 |
| Click fraud protection | 0% | 28 | 0% | 1 |

## What the models said for it

- "Start with Adjust for most mid-market B2B—it's frequently cited as balanced for your scale without enterprise bloat." (Grok 4.1 Fast, Mobile apps)
- "Always use a Mobile Measurement Partner (MMP) – Adjust, AppsFlyer, Branch, etc." (GLM 4.7 FlashX, Mobile apps)
- "Start with Facebook/Google Ads + one MMP (AppsFlyer or Adjust) + basic ASO" (MiniMax M2.5, Mobile apps)
- "Always use reputable MMPs (AppsFlyer, Adjust, Branch) for attribution" (MiniMax M2.5, Mobile apps)

## And against it

- "Some like AppTweak or Adjust get flak on G2/Reddit for data inaccuracies, slow loads, high costs, or poor support" (Grok 4.1 Fast, App store optimization)
- "unlike giants like AppsFlyer or Adjust, which require sales calls and annual commitments" (Gemini 3.5 Flash, Mobile apps)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise.

- Mobile apps: 0% to 2%, +2. Inside the floor by 9 points · rank 17 → 13 of 117.
- Attribution and marketing mix modeling: 0% to 0%, ±0. Inside the floor by 11 points · rank 41 → 32 of 123.
- App store optimization tools: 0% to 0%, ±0. New · not ranked in September 2026 · rank 50 of 56.
- Click fraud protection: 0% to 0%, ±0. New · not ranked in September 2026 · rank 28 of 52.

## In its own words

What Adjust's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index.

- Positioning: Your end-to-end solution for every stage of the app marketing journey. Measure, optimize, and scale app growth across platforms with our award-winning AI and next-gen tech. (https://adjust.com/)
- For: app marketing teams (https://adjust.com/)
- Customers named: Duolingo, Nestlé, Pret-a-Manger, OTTO, Airalo, 2K Games, Random Logic Games

## What it publishes

Every page adjust.com exposes, read 2026-09-29: 1014 addresses. By kind, pages and the last 90 days:

- blog: 26 pages, 0 in the last 90 days, latest 2024-05-24
- conference or event: 6 pages, 0 in the last 90 days, latest 2024-02-27
- report or ebook: 11 pages, 0 in the last 90 days, latest undated
- template or tool: 1 pages, 0 in the last 90 days, latest undated
- glossary or explainer: 1 pages, 0 in the last 90 days, latest undated
- news or press: 1 pages, 0 in the last 90 days, latest undated
- Recent: 2024-05-24 blog: Unlocking the power of module federation for dynamic remote components https://engineering.adjust.com/post/unlocking_the_power_of_module_federation_for_dynamic_remote_components
- Recent: 2024-05-03 blog: Saturation arithmetic with extension https://engineering.adjust.com/post/saturation_arithmetic_with_extension
- Recent: 2024-02-27 conference or event: Aerospike meetup 2024 02 21 review https://engineering.adjust.com/post/aerospike_meetup_2024-02-21-review
- Recent: 2024-01-24 conference or event: Aerospike meetup 2024 02 21 https://engineering.adjust.com/post/aerospike_meetup_2024-02-21
- Recent: 2024-01-24 blog: Using extensions in postgresql https://engineering.adjust.com/post/using_extensions_in_postgresql
- Recent: 2023-11-21 blog: Chatgpt as a code reviewer https://engineering.adjust.com/post/chatgpt_as_a_code_reviewer

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.