# Acxiom alternatives: what AI models name instead, September 2026

GTM AI Recommendation Index, September 2026 Edition. 200 of the 216 answers in the 1 category where Acxiom holds a standing named it neither first nor as an alternative; these are the first choices those answers made. Page: https://gtm-ai-index.com/vendors/acxiom/alternatives/

## Named instead, most often (every category and segment added)

- LiveRamp: 20
- Segment: 15
- CustomerLabs 1PD Ops: 13
- Hightouch: 9
- Leadpipe: 8
- RudderStack: 7

## Identity resolution

**Small business**: 72 of 72 answers did not name Acxiom.

- CustomerLabs 1PD Ops: first choice in 10 of those 72
- Segment: first choice in 10 of those 72
- FullContact: first choice in 6 of those 72
- Leadpipe: first choice in 5 of those 72
- Prospeo: first choice in 5 of those 72
- RB2B: first choice in 5 of those 72
- RudderStack: first choice in 4 of those 72
- CustomerLabs: first choice in 3 of those 72

**Mid-market**: 66 of 72 answers did not name Acxiom (Acxiom is #14 of 18 at 0%).

- LiveRamp: first choice in 9 of those 66
- Hightouch: first choice in 6 of those 66
- Segment: first choice in 5 of those 66
- Tealium: first choice in 5 of those 66
- CustomerLabs 1PD Ops: first choice in 3 of those 66
- Leadpipe: first choice in 3 of those 66
- RudderStack: first choice in 3 of those 66
- Amperity: first choice in 2 of those 66

**Enterprise**: 62 of 72 answers did not name Acxiom (Acxiom is #3 of 13 at 4%).

- LiveRamp: first choice in 11 of those 62
- Salesforce Data Cloud: first choice in 7 of those 62
- ZoomInfo: first choice in 4 of those 62
- Amperity: first choice in 3 of those 62
- Hightouch: first choice in 3 of those 62
- LiveRamp Identity Resolution: first choice in 3 of those 62
- Adobe Real-Time CDP: first choice in 2 of those 62
- Leadspace: first choice in 2 of those 62

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.