# ActiveCampaign: how AI models rank it, October 2026 GTM AI Recommendation Index, October 2026 Edition. Named in 190 judge labels across 17 categories by 14 of 14 models. Page: https://gtm-ai-index.com/vendors/activecampaign/ ## Standing by category | Category | Share | Rank | Negative rate | Labels | |---|---|---|---|---| | Email marketing platforms | 28% | 2 | 11% | 56 | | Marketing automation and campaign management | 6% | 3 | 7% | 58 | | Ecommerce marketing | 4% | 6 | 6% | 32 | | AI marketing agents | 2% | 14 | 17% | 6 | | Channel partner and local marketing | 2% | 17 | 0% | 4 | | CRM | 0% | 19 | 20% | 5 | | Creative automation platforms | 0% | 25 | 0% | 4 | | Mobile marketing and push | 0% | 22 | 0% | 4 | | SMS and WhatsApp marketing platforms | 0% | 25 | 0% | 4 | | Attribution and marketing mix modeling | 0% | 35 | 0% | 3 | | Conversational marketing platforms | 0% | 31 | 0% | 3 | | Mobile apps | 0% | 33 | 0% | 3 | | Content marketing platforms | 0% | 38 | 0% | 2 | | Email deliverability and testing tools | 0% | 57 | 0% | 2 | | Sales engagement platforms | 0% | 30 | 0% | 2 | | Landing pages and interactive content | 0% | 43 | 0% | 1 | | Lead routing and management | 0% | 70 | 0% | 1 | ## What the models said for it - "ActiveCampaign - known for its robust email automation and lightweight CRM functionality, making it popular among mid-sized B2B teams." (Llama 4 Maverick, Email marketing) - "For most mid-market B2B companies, ActiveCampaign provides the best balance of automation depth, ease of use, and pricing." (MiniMax M2.5, Email marketing) - "If your priority is advanced automation and a robust all-in-one platform, ActiveCampaign is often the best choice." (Mistral Small, Email marketing) - "ActiveCampaign: Best Overall for Mid-Market B2B ... widely considered the default choice for mid-sized B2B companies" (Gemini 3.5 Flash, Email marketing) ## And against it - "ActiveCampaign — *especially for new signups* after the Nov 2025 contact-billing change." (DeepSeek V4 Flash, Marketing automation) - "some tools look affordable at small list sizes but leave the budget bracket quickly as subscriber counts rise, including Mailchimp, ActiveCampaign, and Constant Contact" (Perplexity Sonar, Email marketing) - "Others with flags (e.g., Pipedrive, ActiveCampaign, Apollo.io): Short trials, usage-based overages, billing complaints" (Grok 4.1 Fast, CRM) - "Cautious for teams with no automation experience or very tight budgets that scale quickly on contact volume." (Muse Glimmer 30B, Marketing automation) ## Movement since September 2026 Floor: 11 points of share, measured on the calibration repeat. A larger change is movement; a smaller one is noise. - Email marketing platforms: 40% to 28%, −10. Inside the floor by 1 point · rank 1 → 2 of 66. - Marketing automation and campaign management: 13% to 6%, −6. Inside the floor by 5 points · rank 3 of 59, unchanged. - Ecommerce marketing: 2% to 4%, +3. Inside the floor by 8 points · rank 8 → 6 of 115. - AI marketing agents: 0% to 2%, +2. New · not ranked in September 2026 · rank 14 of 157. - Channel partner and local marketing: 0% to 2%, +2. Inside the floor by 9 points · rank 27 → 17 of 124. - CRM: 0% to 0%, ±0. Inside the floor by 11 points · rank 25 → 19 of 64. - Creative automation platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 25 of 109. - Mobile marketing and push: 0% to 0%, ±0. Inside the floor by 11 points · rank 16 → 22 of 80. - SMS and WhatsApp marketing platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 25 of 111. - Attribution and marketing mix modeling: 0% to 0%, ±0. New · not ranked in September 2026 · rank 35 of 123. - Conversational marketing platforms: 0% to 0%, ±0. New · not ranked in September 2026 · rank 31 of 87. - Mobile apps: 0% to 0%, ±0. New · not ranked in September 2026 · rank 33 of 117. - Content marketing platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 52 → 38 of 135. - Email deliverability and testing tools: 0% to 0%, ±0. New · not ranked in September 2026 · rank 57 of 110. - Sales engagement platforms: 0% to 0%, ±0. Inside the floor by 11 points · rank 29 → 30 of 66. - Landing pages and interactive content: 0% to 0%, ±0. New · not ranked in September 2026 · rank 43 of 69. - Lead routing and management: 0% to 0%, ±0. Inside the floor by 11 points · rank 74 → 70 of 111. ## The company ActiveCampaign; http://www.activecampaign.com/; Chicago, United States; founded 2003. From Wikidata, fetched 2026-09-14. ## In its own words What ActiveCampaign's own pages state, read 2026-09-28. Stated by the vendor, not checked by the index. - Positioning: Marketing automation for any business (https://activecampaign.com/) - For: any business (https://activecampaign.com/) - Price stated: Request Pricing (https://activecampaign.com/) - Free plan or trial: Free 14-day trial with email sign-up (https://activecampaign.com/) - Integrations claimed: 1000 (https://activecampaign.com/) - Customers named: Kommunicate, Spark Joy, Her First 100K, YMCA of Alexandria, Pickleball Kingdom, Go Mini's, Toss and Spin, Analytics Mates ## What it publishes Every page activecampaign.com exposes, read 2026-09-29: 10036 addresses. By kind, pages and the last 90 days: - blog: 638 pages, 10 in the last 90 days, latest 2026-09-17 - case study: 115 pages, 0 in the last 90 days, latest 2026-01-23 - webinar or virtual event: 28 pages, 0 in the last 90 days, latest 2026-03-04 - conference or event: 4 pages, 0 in the last 90 days, latest 2026-02-20 - report or ebook: 90 pages, 0 in the last 90 days, latest 2025-08-12 - comparison: 65 pages, 6 in the last 90 days, latest 2026-09-03 - template or tool: 17 pages, 1 in the last 90 days, latest 2026-09-03 - glossary or explainer: 185 pages, 2 in the last 90 days, latest 2026-08-10 - news or press: 19 pages, 3 in the last 90 days, latest 2026-09-17 - Recent: 2026-09-17 blog: 2026 2027 activecampaign customer advisory board https://www.activecampaign.com/blog/2026-2027-activecampaign-customer-advisory-board - Recent: 2026-09-17 news or press: Newsletter https://www.activecampaign.com/newsletter - Recent: 2026-09-03 comparison: Watch https://www.activecampaign.com/compare/mailchimp/watch - Recent: 2026-09-03 template or tool: Whatsapp button https://www.activecampaign.com/tools/whatsapp-button - Recent: 2026-08-27 blog: Esp migration guide https://www.activecampaign.com/blog/esp-migration-guide - Recent: 2026-08-27 news or press: Activecampaign launches active intelligence wavelength marketing ai tuned to your business not the industry average https://www.activecampaign.com/news/press-releases/activecampaign-launches-active-intelligence-wavelength-marketing-ai-tuned-to-your-business-not-the-industry-average ## Record - Method: https://gtm-ai-index.com/methodology/ - Raw judge labels and full responses: https://gtm-ai-index.com/data/ - License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.