# The ROI Shop vs HubSpot Sales Hub: which do AI models recommend for value selling, October 2026

GTM AI Recommendation Index, October 2026 Edition, Value selling tools. Two of fourteen models named The ROI Shop first on the direct prompt; two named HubSpot Sales Hub. Page: https://gtm-ai-index.com/sales/value-selling-tools/the-roi-shop-vs-hubspot-sales-hub/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| The ROI Shop | 13% | #2 of 10 | 0% | 18 | 10 of 14 |
| HubSpot Sales Hub | 12% | #4 of 10 | 6% | 17 | 11 of 14 |

## The direct prompt, model by model

- Gemini 3.5 Flash: the roi shop first (first choices: The ROI Shop) (alternatives: Cuvama, Ecosystems, ValueVisualizer)
- Perplexity Sonar: the roi shop first (first choices: The ROI Shop, ValueCore)
- Mistral Small: hubspot sales hub first (first choices: HubSpot Sales Hub) (alternatives: Cuvama, ZoomInfo)
- MiniMax M2.5: hubspot sales hub first (first choices: HubSpot Sales Hub) (alternatives: Clari Copilot, Gong, Outreach, Salesloft, ZoomInfo)
- Grok 4.1 Fast: neither first, one named (first choices: Guideflow, Symbe) (alternatives: Chorus by ZoomInfo, Cuvama, Gong, HubSpot Sales Hub, Minoa)
- DeepSeek V4 Flash: neither first, one named (first choices: Minoa) (alternatives: HubSpot Sales Hub, The ROI Shop, ValueVisualizer)
- Claude Haiku 4.5: neither named
- GPT-5.4 mini: neither named (first choices: Salesforce Revenue Cloud) (alternatives: PROS Smart CPQ)
- Llama 4 Maverick: neither named
- Qwen 3.7 Flash: neither named (first choices: Xtensory) (alternatives: Avoma, Gong, Highspot, PandaDoc, Proposify, Seismic)
- Kimi K2: neither named (first choices: Minoa) (alternatives: HubSpot CRM, LeveragePoint, Shark Finesse)
- GLM 4.7 FlashX: neither named (first choices: Symbe) (alternatives: Cuvama, ValueCore)
- GPT-6 Luna: neither named (first choices: LeveragePoint) (alternatives: Mediafly Value)
- Muse Glimmer 30B: neither named (first choices: LeveragePoint) (alternatives: Cuvama, Mediafly Revenue360, Symbe, ValueSelling Associates – ValueCoach AI)

## What the models said about The ROI Shop

- "Choose Minoa or The ROI Shop ... if you are selling high-contract-value B2B software/services and need a sales-first tool" (Gemini 3.5 Flash, budget prompt, first choice)
- "ValueCore and The ROI Shop are particularly noted for their flexibility and sales-focused features" (Mistral Small, paraphrase prompt, first choice)
- "or The ROI Shop if your immediate pain point is inconsistent messaging across your sales team" (Qwen 3.7 Flash, paraphrase prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.