# Lusha vs UpLead: which do AI models recommend for sales intel, October 2026

GTM AI Recommendation Index, October 2026 Edition, Sales intelligence and contact data. One of fourteen models named Lusha first on the direct prompt; zero named UpLead. Page: https://gtm-ai-index.com/sales/sales-intelligence-and-contact-data/lusha-vs-uplead/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Lusha | 4% | #3 of 9 | 13% | 52 | 13 of 14 |
| UpLead | 4% | #4 of 9 | 0% | 25 | 12 of 14 |

## The direct prompt, model by model

- Kimi K2: lusha first (first choices: Apollo.io, Lusha) (alternatives: Cognism, ZoomInfo)
- Claude Haiku 4.5: neither first, one named (first choices: Apollo.io) (alternatives: Cognism, Lusha, ZoomInfo)
- GPT-5.4 mini: neither first, one named (first choices: Apollo.io) (alternatives: Cognism, Lusha, ZoomInfo)
- Perplexity Sonar: neither first, one named (first choices: ZoomInfo) (alternatives: Cognism, Lusha)
- Grok 4.1 Fast: neither first, one named (first choices: Apollo.io) (alternatives: Cognism, Lusha, UpLead)
- DeepSeek V4 Flash: neither first, one named (first choices: Apollo.io) (alternatives: Cognism, UpLead, ZoomInfo)
- MiniMax M2.5: neither first, one named (first choices: Apollo.io) (alternatives: Clay, Cognism, Lusha, ZoomInfo)
- Gemini 3.5 Flash: neither named (first choices: Apollo.io) (alternatives: Clay, Cognism, ZoomInfo)
- Mistral Small: neither named (first choices: Apollo.io) (alternatives: Cognism, ZoomInfo)
- Llama 4 Maverick: neither named (first choices: ZoomInfo)
- Qwen 3.7 Flash: neither named (first choices: Apollo.io, ZoomInfo) (alternatives: Clay, Cognism)
- GLM 4.7 FlashX: neither named (first choices: Apollo.io) (alternatives: Dealfront, HubSpot Sales Hub, ZoomInfo)
- GPT-6 Luna: neither named (first choices: Apollo.io) (alternatives: Cognism, ZoomInfo)
- Muse Glimmer 30B: neither named (first choices: Apollo.io, ZoomInfo) (alternatives: Cognism, Lead411)

## What the models said about Lusha

- "The credit model can feel like a trap... Users report accuracy has declined, particularly for phone numbers" (Claude Haiku 4.5, negative prompt, hard negative)
- "For most SMB and mid-market teams, Lusha is the strongest overall pick" (Claude Haiku 4.5, paraphrase prompt, first choice)

## What the models said about UpLead

- "UpLead: Lowest accuracy complaint rate (~1.7% of reviews) with real-time verification and published methodology" (Kimi K2, negative prompt, first choice)
- "UpLead is frequently cited as the best mid-market option when data accuracy is critical" (Mistral Small, paraphrase prompt, first choice)
- "I'd recommend starting with UpLead or Apollo.io" (MiniMax M2.5, paraphrase prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.