# Apollo.io vs Outreach: which do AI models recommend for sales engagement, October 2026

GTM AI Recommendation Index, October 2026 Edition, Sales engagement platforms. Five of fourteen models named Apollo.io first on the direct prompt; two named Outreach. Page: https://gtm-ai-index.com/sales/sales-engagement/apollo-io-vs-outreach/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Apollo.io | 35% | #1 of 11 | 14% | 66 | 14 of 14 |
| Outreach | 9% | #4 of 11 | 35% | 62 | 14 of 14 |

## The direct prompt, model by model

- Mistral Small: both first (first choices: Apollo.io, Outreach, Salesloft)
- Gemini 3.5 Flash: apollo.io first (first choices: Apollo.io) (alternatives: Amplemarket, HubSpot Sales Hub, Klenty, Salesloft)
- Grok 4.20: apollo.io first (first choices: Apollo.io) (alternatives: Groove, HubSpot Sales Hub, Salesloft)
- Kimi K2: apollo.io first (first choices: Apollo.io) (alternatives: HubSpot Sales Hub, Salesloft)
- MiniMax M2.5: apollo.io first (first choices: Apollo.io, HubSpot Sales Hub) (alternatives: Outreach, Revenue Grid, Salesloft)
- Llama 4 Maverick: outreach first (first choices: Outreach) (alternatives: Amplemarket)
- Claude Haiku 4.5: neither first, one named (first choices: HubSpot Sales Hub) (alternatives: Amplemarket, Apollo.io, Reply.io, Salesloft)
- GPT-5.4 mini: neither first, one named (first choices: Salesloft) (alternatives: Apollo.io, HubSpot Sales Hub)
- Perplexity Sonar: neither first, one named (first choices: Salesloft) (alternatives: Apollo.io, HubSpot Sales Hub, Outreach)
- DeepSeek V4 Flash: neither first, one named (first choices: HubSpot Sales Hub) (alternatives: Apollo.io, Klenty, Rework)
- Qwen 3.7 Flash: neither first, one named (first choices: HubSpot Sales Hub) (alternatives: Apollo.io, Outreach, Salesloft)
- GLM 4.7 FlashX: neither first, one named (first choices: Salesloft) (alternatives: Apollo.io, HubSpot Sales Hub)
- GPT-6 Luna: neither first, one named (first choices: Salesloft) (alternatives: Apollo.io, Outreach)
- Muse Glimmer 30B: neither first, one named (first choices: Salesloft) (alternatives: Apollo.io, HubSpot Sales Hub, Rework, Salesforce Sales Engagement)

## What the models said about Apollo.io

- "Credit system is deceptive ... they profit when your data is wrong because you burn more credits." (DeepSeek V4 Flash, negative prompt, hard negative)

## What the models said about Outreach

- "This applies to Outreach, SalesLoft, and any tool that encourages high-volume, automated outreach — those platforms are now risking your domain reputation" (DeepSeek V4 Flash, negative prompt, hard negative)
- "High-Caution Platforms (Frequent Red Flags): Outreach.io ... account termination complaints ... Best for enterprise but buggy for smaller teams." (Grok 4.20, negative prompt, hard negative)
- "you want to avoid premium enterprise platforms like Outreach or Salesloft, which require custom quotes, charge steep per-seat fees" (Gemini 3.5 Flash, budget prompt, hard negative)
- "Outreach | 150+ reps, complex workflows | $200–250/user/mo | Deepest customization, governance, enterprise features" (DeepSeek V4 Flash, scale prompt, first choice)
- "Deepest task‑driven sequencing and workflow controls... Enterprise SDR/orgs, RevOps teams needing deep forecasting" (GLM 4.7 FlashX, comparative prompt, first choice)
- "### 1. Outreach (now Outreach.ai)
- Best for: Enterprise sales teams ... Deepest enterprise feature set" (MiniMax M2.5, comparative prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.