# HubSpot Sales Hub vs Gong: which do AI models recommend for revenue intel, September 2026

GTM AI Recommendation Index, September 2026 Edition, Revenue intelligence and forecasting. Zero of twelve models named HubSpot Sales Hub first on the direct prompt; two named Gong. Page: https://gtm-ai-index.com/sales/revenue-intelligence-and-forecasting/hubspot-sales-hub-vs-gong/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| HubSpot Sales Hub | 16% | #3 of 13 | 0% | 28 | 12 of 12 |
| Gong | 9% | #4 of 13 | 31% | 55 | 12 of 12 |

## The direct prompt, model by model

- Gemini 3.5 Flash: gong first (first choices: Gong) (alternatives: Avoma, Clari Copilot, HubSpot Sales Hub, Oliv, Terret)
- Grok 4.1 Fast: gong first (first choices: Gong) (alternatives: Avoma, Clari Copilot, HubSpot Sales Hub, Revenue Grid)
- Claude Haiku 4.5: neither first, one named (first choices: Clari Copilot) (alternatives: BoostUp, Gong, HubSpot Sales Hub, Revenue Grid)
- GPT-5.4 mini: neither first, one named (first choices: Clari Copilot) (alternatives: BoostUp, Gong)
- Perplexity Sonar: neither first, one named (first choices: Avoma) (alternatives: 6sense, Clari Copilot, Gong, ZoomInfo)
- DeepSeek V4 Flash: neither first, one named (first choices: BoostUp) (alternatives: Avoma, Gong, HubSpot Sales Hub)
- Llama 4 Maverick: neither first, one named (first choices: BoostUp/Terret) (alternatives: HubSpot Sales Hub, InsightSquared, ZoomInfo GTM Workspace)
- Qwen 3.7 Flash: neither first, one named (first choices: Clari Copilot) (alternatives: Einstein Copilot / EPM, Gong, Zuuna)
- GLM 4.7 FlashX: neither first, one named (first choices: Avoma) (alternatives: Clari Copilot, Gong, HubSpot Sales Hub, Revenue Grid, Salesloft)
- MiniMax M2.5: neither first, one named (first choices: Avoma, Terret) (alternatives: Clari Copilot, Gong, HubSpot Sales Hub)
- Mistral Small: neither named (first choices: Avoma) (alternatives: BoostUp, Oliv, Revenue Grid, Salesloft)
- Kimi K2: neither named (first choices: Avoma) (alternatives: BoostUp, Revenue Grid, Revenue.io)

## What the models said about HubSpot Sales Hub

- "the best platform for a company with a limited budget is likely to be one that offers a free tier or a low-cost plan, such as HubSpot, Salesloft, or Revenue.io" (Llama 4 Maverick, budget prompt, first choice)
- "The best sales forecasting and pipeline analytics tool for a mid-sized B2B company would be HubSpot Sales Hub, Pipedrive, or Clari." (Llama 4 Maverick, paraphrase prompt, first choice)

## What the models said about Gong

- "Avoid: Enterprise platforms (Gong, Clari) unless you have 100+ reps and dedicated RevOps" (Mistral Small, direct prompt, hard negative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.