# Gong vs Fathom: which do AI models recommend for conversation intel, October 2026

GTM AI Recommendation Index, October 2026 Edition, Conversational intelligence and call recording. Three of fourteen models named Gong first on the direct prompt; zero named Fathom. Page: https://gtm-ai-index.com/sales/conversation-intelligence/gong-vs-fathom/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Gong | 14% | #3 of 10 | 49% | 63 | 14 of 14 |
| Fathom | 6% | #5 of 10 | 11% | 27 | 11 of 14 |

## The direct prompt, model by model

- GPT-5.4 mini: gong first (first choices: Gong) (alternatives: Chorus by ZoomInfo, Revenue.io, Salesloft Conversations)
- MiniMax M2.5: gong first (first choices: Gong) (alternatives: Chorus by ZoomInfo, HubSpot Sales Hub, Insight7, Salesloft Conversations)
- GPT-6 Luna: gong first (first choices: Gong) (alternatives: Avoma, Clari Copilot, HubSpot's built-in CI)
- Gemini 3.5 Flash: neither first, one named (first choices: Jiminny) (alternatives: Avoma, Chorus by ZoomInfo, Gong, Outreach Kaia, Salesloft Conversations)
- Perplexity Sonar: neither first, one named (first choices: Avoma) (alternatives: Fathom, HubSpot Sales Hub, Jiminny, Outreach Kaia)
- Mistral Small: neither first, one named (first choices: Avoma, Insight7) (alternatives: Fireflies.ai, Gong, RingEX)
- Qwen 3.7 Flash: neither first, one named (first choices: Avoma) (alternatives: Chorus by ZoomInfo, Gong, ZIG, tl;dv)
- Kimi K2: neither first, one named (first choices: Avoma) (alternatives: Fathom, Jiminny, tl;dv)
- GLM 4.7 FlashX: neither first, one named (first choices: Avoma) (alternatives: Chorus by ZoomInfo, Gong, Jiminny)
- Claude Haiku 4.5: neither named (first choices: Avoma) (alternatives: Jiminny)
- Grok 4.1 Fast: neither named (first choices: Avoma) (alternatives: Chorus by ZoomInfo, Clari Copilot, Jiminny)
- DeepSeek V4 Flash: neither named (first choices: Avoma) (alternatives: Jiminny)
- Llama 4 Maverick: neither named (first choices: Avoma, Grain)
- Muse Glimmer 30B: neither named (first choices: Avoma) (alternatives: Cirrus Insight, CloudTalk, Fireflies.ai, Jiminny)

## What the models said about Gong

- "you should immediately bypass enterprise-level conversation intelligence (CI) giants like Gong and Chorus by ZoomInfo" (Gemini 3.5 Flash, budget prompt, hard negative)
- "Gong.io — The Most Expensive and Complicated Option ... Pricing transparency issues (major red flag)" (DeepSeek V4 Flash, negative prompt, hard negative)
- "Gong is widely considered the market leader in Revenue Intelligence... If you have the budget ($1k-$1.5k/user/month) and want rigorous sales optimization, this is the one." (Qwen 3.7 Flash, paraphrase prompt, first choice)
- "The market-leading conversation intelligence platform focused on revenue analytics... For large sales teams needing deep revenue intelligence: Gong or Clari Copilot." (GLM 4.7 FlashX, comparative prompt, first choice)

## What the models said about Fathom

- "not a replacement for CI platforms because it lacks the deal-risk layer, coaching workflow, and forecasting use case" (Perplexity Sonar, negative prompt, hard negative)
- "users report frequent issues with "hallucinated" insights where the AI summarizes a call incorrectly" (Qwen 3.7 Flash, negative prompt, soft negative)
- "Fathom is widely considered the gold standard for teams seeking maximum value with minimal or zero spend." (Gemini 3.5 Flash, budget prompt, first choice)
- "### 1. Fathom - Best Free Option ... want to start completely free with no usage limits." (GLM 4.7 FlashX, budget prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.