# B2B intent data providers: what AI models recommend, October 2026

GTM AI Recommendation Index, October 2026 Edition. Asked as "B2B intent data provider" and as "B2B buyer intent data vendor", six framings each, to fourteen models with search on, on behalf of a mid-market B2B company. Page: https://gtm-ai-index.com/sales/b2b-intent-data/

**Standing:** Apollo.io (tied with Bombora) leads with 27% of first choices; verdict contested. 56 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | Apollo.io | 27% | 6% | 36 |
| 2 | Bombora | 27% | 27% | 66 |
| 3 | Dealfront | 12% | 0% | 37 |
| 4 | Factors.ai | 7% | 0% | 13 |
| 5 | ZoomInfo | 7% | 36% | 50 |
| 6 | RB2B | 5% | 0% | 14 |
| 7 | 6sense | 5% | 41% | 64 |
| 8 | G2 Buyer Intent | 2% | 11% | 44 |
| 9 | Lusha | 2% | 8% | 12 |
| 10 | Cognism | 0% | 9% | 22 |
| 11 | TechTarget Priority Engine | 0% | 6% | 18 |
| 12 | TrustRadius | 0% | 14% | 21 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: Bombora, G2 Buyer Intent; alternatives Apollo Intent, Dealfront, Factors.ai, Intentsify
- GPT-5.4 mini: Bombora; alternatives 6sense, G2 Buyer Intent
- Gemini 3.5 Flash: ZoomInfo; alternatives Bombora, Cognism, Factors.ai, RB2B
- Perplexity Sonar: 6sense; alternatives Apollo.io, Dealfront, Demandbase
- Grok 4.1 Fast: Bombora; alternatives AdRoll ABM, G2 Buyer Intent, Intentsify, Warmly
- Mistral Small: Dealfront, Factors.ai; alternatives 6sense, Lusha
- DeepSeek V4 Flash: Bombora; alternatives G2 Buyer Intent, Intentsify, ZoomInfo
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: Bombora; alternatives 6sense, Datanyze, Demandbase, ZoomInfo
- Kimi K2: Dealfront, ZoomInfo; alternatives Bombora, G2 Buyer Intent
- GLM 4.7 FlashX: Factors.ai; alternatives Bombora, Dealfront, G2 Buyer Intent
- MiniMax M2.5: 6sense; alternatives Bombora, Dealfront, Demandbase, G2 Buyer Intent
- GPT-6 Luna: Bombora; alternatives 6sense, G2 Buyer Intent
- Muse Glimmer 30B: Dealfront, Factors.ai; alternatives Warmly

## Sources the answers cite

75 of 84 answers came back with a source list, from 14 of 14 models. Sites named in the most answers:

- demandbase.com: 57 answers, 87 citations
- rb2b.com: 36 answers, 42 citations
- percepture.com: 31 answers, 31 citations
- pipeline.zoominfo.com: 30 answers, 56 citations
- cio.economictimes.indiatimes.com: 26 answers, 28 citations
- artisan.co: 21 answers, 21 citations
- zenabm.com: 21 answers, 21 citations
- cognism.com: 18 answers, 21 citations

Pages named in the most answers:

- https://demandbase.com/blog/b2b-intent-data-providers (51 answers)
- https://rb2b.com/learn/intent-data-providers (35 answers)
- https://percepture.com/sales-intelligence/best-b2b-intent-data-providers (31 answers)
- https://pipeline.zoominfo.com/sales/intent-data-platform (21 answers)
- https://zenabm.com/blog/b2b-intent-data-providers (21 answers)
- https://artisan.co/blog/intent-data-providers (18 answers)
- https://cio.economictimes.indiatimes.com/tools/10-best-b2b-intent-data-providers-for-enterprises/134434366 (17 answers)
- https://saleshandy.com/blog/b2b-intent-data-providers (17 answers)
- https://salesintel.io/blog/the-7-best-b2b-intent-data-providers (16 answers)
- https://cognism.com/blog/intent-data-providers (15 answers)

## Warned against

- 6sense: 26 of 64 labels negative. "Just avoid 6sense unless you're at the top of the mid-market range with dedicated RevOps support." (DeepSeek V4 Flash, direct prompt)
- Bombora: 18 of 66 labels negative. "Bombora ($25K+/year) and 6sense ($60K+/year) are enterprise-level and not suitable for limited budgets" (MiniMax M2.5, budget prompt)
- ZoomInfo: 18 of 50 labels negative. "Verdict: Avoid if you need reliable intent signals for SDR outreach. The false positive rate will burn your reps' time and trust." (DeepSeek V4 Flash, negative prompt)
- Demandbase: 17 of 49 labels negative. "Avoid 6sense/Demandbase unless you have the budget ($50K+) and internal resources" (Kimi K2, direct prompt)

## Movement since September 2026

Floor: 11 points of share, measured on the calibration repeat.
New leader: Bombora (35%) to Apollo.io (29%). Margin 4 points, within noise.

- G2 Buyer Intent: 13% to 2%, −11. Cleared the floor by 0 points · rank 3 → 9 of 58.
- Dealfront: 2% to 12%, +11. Inside the floor by 0 points · rank 7 → 3 of 58.
- Bombora: 35% to 25%, −10. Inside the floor by 1 point · rank 1 → 2 of 58.
- 6sense: 0% to 6%, +6. Inside the floor by 5 points · rank 61 → 5 of 58.
- ZoomInfo: 4% to 8%, +4. Inside the floor by 7 points · rank 5 → 4 of 58.
- Apollo.io: 25% to 29%, +4. Inside the floor by 7 points · rank 2 → 1 of 58.
- Factors.ai: 0% to 4%, +4. Inside the floor by 7 points · rank 18 → 7 of 58.
- Intentsify: 4% to 0%, −4. Inside the floor by 7 points · rank 4 → 15 of 58.
- RB2B: 2% to 4%, +2. Inside the floor by 9 points · rank 9 → 6 of 58.
- Warmly: 0% to 2%, +2. Inside the floor by 9 points · rank 16 → 11 of 58.
- Cognism: 2% to 0%, −2. Inside the floor by 9 points · rank 8 → 12 of 58.
- Lusha: 2% to 2%, ±0. Inside the floor by 11 points · rank 10 of 58, unchanged.

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, October 2026 Edition, gtm-ai-index.com.