# B2B intent data providers for enterprise buyers: what AI models recommend, September 2026

GTM AI Recommendation Index, September 2026 Edition. Asked as "B2B intent data provider" and as "B2B buyer intent data vendor", six framings each, to twelve models with search on, on behalf of an enterprise B2B company. Page: https://gtm-ai-index.com/sales/b2b-intent-data/enterprise/

**Standing:** 6sense leads with 45% of first choices; verdict clear leader. 51 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | 6sense | 45% | 25% | 59 |
| 2 | Demandbase | 24% | 18% | 57 |
| 3 | Bombora | 20% | 7% | 61 |
| 4 | ZoomInfo | 2% | 31% | 48 |
| 5 | TrustRadius | 2% | 8% | 12 |
| 6 | TechTarget Priority Engine | 0% | 0% | 29 |
| 7 | G2 Buyer Intent | 0% | 10% | 30 |
| 8 | Intentsify | 0% | 0% | 18 |
| 9 | Cognism | 0% | 17% | 18 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: 6sense; alternatives Bombora, ZoomInfo
- GPT-5.4 mini: 6sense, Demandbase; alternatives Bombora, TechTarget Priority Engine
- Gemini 3.5 Flash: 6sense, Demandbase; alternatives Bombora, Cognism, G2 Buyer Intent, ZoomInfo
- Perplexity Sonar: 6sense; alternatives Bombora, Demandbase
- Grok 4.1 Fast: 6sense; alternatives Cognism, Demandbase, ZoomInfo
- Mistral Small: 6sense, Demandbase; alternatives Bombora, Intentsify, ZoomInfo
- DeepSeek V4 Flash: 6sense, Demandbase; alternatives Bombora, Intentsify
- Llama 4 Maverick: no first choice
- Qwen 3.7 Flash: 6sense, Bombora; alternatives Demandbase, ZoomInfo
- Kimi K2: 6sense, Demandbase; alternatives Bombora
- GLM 4.7 FlashX: 6sense, Demandbase; alternatives Bombora, Intentsify, TechTarget Priority Engine
- MiniMax M2.5: 6sense; alternatives Bombora, Demandbase

## Sources the answers cite

23 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers:

- demandbase.com: 12 answers, 21 citations
- percepture.com: 10 answers, 10 citations
- autobound.ai: 8 answers, 8 citations
- cognism.com: 8 answers, 8 citations
- hginsights.com: 8 answers, 8 citations
- pipeline.zoominfo.com: 8 answers, 8 citations
- salesmotion.io: 8 answers, 8 citations
- bombora.com: 7 answers, 8 citations

Pages named in the most answers:

- https://demandbase.com/blog/b2b-intent-data-providers (11 answers)
- https://percepture.com/sales-intelligence/best-b2b-intent-data-providers (10 answers)
- https://cognism.com/blog/intent-data-providers (8 answers)
- https://pipeline.zoominfo.com/sales/intent-data-platform (8 answers)
- https://salesmotion.io/blog/intent-data-providers (8 answers)
- https://autobound.ai/blog/top-15-intent-data-providers-compared-2026 (7 answers)
- https://default.com/post/b2b-intent-data-providers (7 answers)
- https://demandbase.com/blog/b2b-data-vendors (7 answers)
- https://hginsights.com/blog/buyer-intent-data-providers (7 answers)
- https://martal.ca/intent-data-providers-lb (6 answers)

## Warned against

- ZoomInfo: 15 of 48 labels negative. "Avoid or heavily scrutinize: ... ZoomInfo for intent specifically (false positive epidemic)" (Kimi K2, negative prompt)
- 6sense: 15 of 59 labels negative. "Providers to AVOID for Your Use Case ... costs scale unpredictably with features" (Kimi K2, budget prompt)
- Demandbase: 10 of 57 labels negative. "Platform fee + per-user licensing ... complex and variable" (Kimi K2, budget prompt)
- Apollo.io: 5 of 8 labels negative. "Apollo experienced a serious data breach that exposed contact data records publicly, and in 2025 it was banned from LinkedIn for violating its terms of service" (Claude Haiku 4.5, negative prompt)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.