# Bombora vs Cognism: which do AI models recommend for intent data, September 2026

GTM AI Recommendation Index, September 2026 Edition, B2B intent data providers. Eight of twelve models named Bombora first on the direct prompt; zero named Cognism. Page: https://gtm-ai-index.com/sales/b2b-intent-data/bombora-vs-cognism/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Bombora | 35% | #1 of 14 | 18% | 56 | 12 of 12 |
| Cognism | 2% | #7 of 14 | 0% | 24 | 11 of 12 |

## The direct prompt, model by model

- GPT-5.4 mini: bombora first (first choices: Bombora) (alternatives: 6sense, AdRoll ABM, Demandbase, G2 Buyer Intent)
- Perplexity Sonar: bombora first (first choices: Bombora) (alternatives: 6sense, Dealfront, G2 Buyer Intent)
- Grok 4.1 Fast: bombora first (first choices: Bombora) (alternatives: AdRoll ABM, Dealfront, G2 Buyer Intent, ZoomInfo)
- DeepSeek V4 Flash: bombora first (first choices: Bombora, G2 Buyer Intent) (alternatives: Intentsify, ZoomInfo)
- Llama 4 Maverick: bombora first (first choices: Bombora, Intentsify) (alternatives: Abmatic AI, Cognism, Dealfront)
- Qwen 3.7 Flash: bombora first (first choices: Bombora) (alternatives: AdRoll ABM, Factors.ai, G2 Buyer Intent, Intentsify, Warmly)
- Kimi K2: bombora first (first choices: Bombora, ZoomInfo) (alternatives: AdRoll ABM, Demandbase, G2 Buyer Intent)
- MiniMax M2.5: bombora first (first choices: Bombora, G2 Buyer Intent) (alternatives: Apollo Intent, Factors.ai, Intentsify)
- Claude Haiku 4.5: neither first, one named (alternatives: Cognism, Dealfront, Demandbase, Intentsify)
- Gemini 3.5 Flash: neither first, one named (first choices: Apollo.io, HubSpot Breeze Intelligence) (alternatives: Bombora, G2 Buyer Intent, RB2B, Warmly)
- Mistral Small: neither named (first choices: MarketBetter) (alternatives: Apollo.io, Dealfront, Factors.ai)
- GLM 4.7 FlashX: neither named (first choices: Apollo.io) (alternatives: Dealfront, G2 Buyer Intent, RB2B)

## What the models said about Bombora

- "Avoid: Enterprise platforms like ... Bombora ($25K-$75K/year)" (GLM 4.7 FlashX, budget prompt, hard negative)
- "What to Avoid on a Limited Budget ... Bombora (~$25K+/yr)" (Kimi K2, budget prompt, hard negative)
- "Skip the enterprise platforms (Bombora, 6sense, Demandbase, ZoomInfo) unless you have five-figure annual budget" (DeepSeek V4 Flash, budget prompt, soft negative)
- "For pure lead generation/scoring: Go with Bombora. It provides the cleanest, most standardized dataset for most mid-market ABM strategies." (Qwen 3.7 Flash, paraphrase prompt, first choice)
- "The industry standard for third-party cooperative intent... The "market standard" co-op network used by most large enterprises." (Qwen 3.7 Flash, comparative prompt, first choice)
- "Bombora is widely considered the industry standard and best starting point due to its data quality, coverage, and integrations" (Qwen 3.7 Flash, direct prompt, first choice)

## What the models said about Cognism

- "Go with ZoomInfo (US-focused) or Cognism (EMEA-focused) if your SDRs need immediate contact details" (Gemini 3.5 Flash, paraphrase prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.