# Apollo.io vs Factors.ai: which do AI models recommend for intent data, October 2026

GTM AI Recommendation Index, October 2026 Edition, B2B intent data providers. Zero of fourteen models named Apollo.io first on the direct prompt; three named Factors.ai. Page: https://gtm-ai-index.com/sales/b2b-intent-data/apollo-io-vs-factors-ai/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Apollo.io | 27% | #1 of 13 | 6% | 36 | 13 of 14 |
| Factors.ai | 7% | #4 of 13 | 0% | 13 | 10 of 14 |

## The direct prompt, model by model

- Mistral Small: factors.ai first (first choices: Dealfront, Factors.ai) (alternatives: 6sense, Lusha)
- GLM 4.7 FlashX: factors.ai first (first choices: Factors.ai) (alternatives: Bombora, Dealfront, G2 Buyer Intent)
- Muse Glimmer 30B: factors.ai first (first choices: Dealfront, Factors.ai) (alternatives: Warmly)
- Claude Haiku 4.5: neither first, one named (first choices: Bombora, G2 Buyer Intent) (alternatives: Apollo Intent, Dealfront, Factors.ai, Intentsify)
- Gemini 3.5 Flash: neither first, one named (first choices: ZoomInfo) (alternatives: Bombora, Cognism, Factors.ai, RB2B)
- Perplexity Sonar: neither first, one named (first choices: 6sense) (alternatives: Apollo.io, Dealfront, Demandbase)
- GPT-5.4 mini: neither named (first choices: Bombora) (alternatives: 6sense, G2 Buyer Intent)
- Grok 4.1 Fast: neither named (first choices: Bombora) (alternatives: AdRoll ABM, G2 Buyer Intent, Intentsify, Warmly)
- DeepSeek V4 Flash: neither named (first choices: Bombora) (alternatives: G2 Buyer Intent, Intentsify, ZoomInfo)
- Llama 4 Maverick: neither named
- Qwen 3.7 Flash: neither named (first choices: Bombora) (alternatives: 6sense, Datanyze, Demandbase, ZoomInfo)
- Kimi K2: neither named (first choices: Dealfront, ZoomInfo) (alternatives: Bombora, G2 Buyer Intent)
- MiniMax M2.5: neither named (first choices: 6sense) (alternatives: Bombora, Dealfront, Demandbase, G2 Buyer Intent, Prospeo, TrustRadius, ZoomInfo Streaming Intent)
- GPT-6 Luna: neither named (first choices: Bombora) (alternatives: 6sense, G2 Buyer Intent)

## What the models said about Apollo.io

- "Apollo.io - Best All-in-One for Budget Teams ... probably the most accessible entry point for teams that want intent data without enterprise pricing" (Claude Haiku 4.5, budget prompt, first choice)

## What the models said about Factors.ai

- "If I had to pick one, I'd shortlist Factors.ai Lite: it's listed at $199/month after a trial" (GPT-6 Luna, budget prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.