# Apollo.io vs Bombora: which do AI models recommend for intent data, October 2026

GTM AI Recommendation Index, October 2026 Edition, B2B intent data providers. Zero of fourteen models named Apollo.io first on the direct prompt; six named Bombora. Page: https://gtm-ai-index.com/sales/b2b-intent-data/apollo-io-vs-bombora/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Apollo.io | 27% | #1 of 13 | 6% | 36 | 13 of 14 |
| Bombora | 27% | #2 of 13 | 27% | 66 | 14 of 14 |

## The direct prompt, model by model

- Claude Haiku 4.5: bombora first (first choices: Bombora, G2 Buyer Intent) (alternatives: Apollo Intent, Dealfront, Factors.ai, Intentsify)
- GPT-5.4 mini: bombora first (first choices: Bombora) (alternatives: 6sense, G2 Buyer Intent)
- Grok 4.20: bombora first (first choices: Bombora) (alternatives: AdRoll ABM, G2 Buyer Intent, Intentsify, Warmly)
- DeepSeek V4 Flash: bombora first (first choices: Bombora) (alternatives: G2 Buyer Intent, Intentsify, ZoomInfo)
- Qwen 3.7 Flash: bombora first (first choices: Bombora) (alternatives: 6sense, Datanyze, Demandbase, ZoomInfo)
- GPT-6 Luna: bombora first (first choices: Bombora) (alternatives: 6sense, G2 Buyer Intent)
- Gemini 3.5 Flash: neither first, one named (first choices: ZoomInfo) (alternatives: Bombora, Cognism, Factors.ai, RB2B)
- Perplexity Sonar: neither first, one named (first choices: 6sense) (alternatives: Apollo.io, Dealfront, Demandbase)
- Kimi K2: neither first, one named (first choices: Dealfront, ZoomInfo) (alternatives: Bombora, G2 Buyer Intent)
- GLM 4.7 FlashX: neither first, one named (first choices: Factors.ai) (alternatives: Bombora, Dealfront, G2 Buyer Intent)
- MiniMax M2.5: neither first, one named (first choices: 6sense) (alternatives: Bombora, Dealfront, Demandbase, G2 Buyer Intent, Prospeo, TrustRadius, ZoomInfo Streaming Intent)
- Mistral Small: neither named (first choices: Dealfront, Factors.ai) (alternatives: 6sense, Lusha)
- Llama 4 Maverick: neither named
- Muse Glimmer 30B: neither named (first choices: Dealfront, Factors.ai) (alternatives: Warmly)

## What the models said about Apollo.io

- "Apollo.io - Best All-in-One for Budget Teams ... probably the most accessible entry point for teams that want intent data without enterprise pricing" (Claude Haiku 4.5, budget prompt, first choice)

## What the models said about Bombora

- "Bombora ($25K+/year) and 6sense ($60K+/year) are enterprise-level and not suitable for limited budgets" (MiniMax M2.5, budget prompt, hard negative)
- "Why Skip for Mid-Sized ... standalone (needs extra enrichment tools); too pricey." (Grok 4.20, paraphrase prompt, hard negative)
- "Bombora is the most recognized pure-play intent provider... Choose Bombora if you already have a strong sales/marketing stack and simply need the most trusted third-party intent signals" (Kimi K2, comparative prompt, first choice)
- "I would generally recommend Bombora if your priority is reliable third-party intent data and broad market coverage" (Perplexity Sonar, paraphrase prompt, first choice)
- "Practical recommendation for a typical mid-sized B2B company: start with Bombora Company Surge for topic surge intent" (Muse Glimmer 30B, paraphrase prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.