# Proposal software: what AI models recommend, September 2026

GTM AI Recommendation Index, September 2026 Edition. Asked as "proposal software" and as "sales proposal and quote document tool", six framings each, to twelve models with search on, on behalf of a mid-market B2B company. Page: https://gtm-ai-index.com/revops/proposal-software/

**Standing:** PandaDoc leads with 49% of first choices; verdict clear leader. 45 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | PandaDoc | 49% | 17% | 58 |
| 2 | Proposify | 13% | 17% | 54 |
| 3 | Qwilr | 4% | 7% | 44 |
| 4 | Better Proposals | 2% | 15% | 34 |
| 5 | DealHub | 2% | 6% | 18 |
| 6 | Loopio | 2% | 11% | 18 |
| 7 | Bonsai | 2% | 9% | 11 |
| 8 | Proposable | 2% | 10% | 10 |
| 9 | GetAccept | 0% | 12% | 25 |
| 10 | Responsive | 0% | 6% | 16 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: PandaDoc; alternatives ClientPoint, DealHub, Proposable
- GPT-5.4 mini: Proposify; alternatives Better Proposals, Quoter
- Gemini 3.5 Flash: PandaDoc; alternatives GetAccept, Loopio, Proposify, Qwilr
- Perplexity Sonar: PandaDoc; alternatives Proposify
- Grok 4.1 Fast: PandaDoc; alternatives GetAccept, Proposify
- Mistral Small: PandaDoc; alternatives GetAccept, Proposify, Qwilr
- DeepSeek V4 Flash: PandaDoc; alternatives DealHub, Loopio, Proposify, Qwilr
- Llama 4 Maverick: Proposify; alternatives Loopio, PandaDoc, Qwilr
- Qwen 3.7 Flash: PandaDoc; alternatives Loopio, Proposify, Qwilr
- Kimi K2: PandaDoc, Qwilr; alternatives Proposify
- GLM 4.7 FlashX: Proposify, Qwilr; alternatives PandaDoc
- MiniMax M2.5: PandaDoc; alternatives Proposify, Qwilr

## Sources the answers cite

20 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers:

- qwilr.com: 10 answers, 15 citations
- pandadoc.com: 8 answers, 9 citations
- autogenai.com: 6 answers, 8 citations
- betterproposals.io: 6 answers, 6 citations
- getaccept.com: 6 answers, 6 citations
- proposify.com: 5 answers, 6 citations
- thedigitalprojectmanager.com: 5 answers, 6 citations
- lindy.ai: 5 answers, 5 citations

Pages named in the most answers:

- https://getaccept.com/blog/proposal-software (6 answers)
- https://pandadoc.com/blog/proposal-software (6 answers)
- https://lindy.ai/blog/proposal-software (5 answers)
- https://qwilr.com/blog/best-proposal-software (5 answers)
- https://thedigitalprojectmanager.com/tools/best-proposal-software (5 answers)
- https://autogenai.com/blog/best-proposal-management-software (4 answers)
- https://oneflow.com/blog/best-proposal-management-software (4 answers)
- https://qwilr.com/blog/best-proposal-automation-software (4 answers)
- https://zapier.com/blog/best-proposal-software (4 answers)
- https://autobound.ai/blog/best-proposal-automation-tools-b2b-sales-teams (3 answers)

## Warned against

- PandaDoc: 10 of 58 labels negative. "Avoid: Tools like PandaDoc for government contracts, RFPs, or complex enterprise bids ... PandaDoc - Good for general sales proposals" (GLM 4.7 FlashX, negative prompt)
- Proposify: 9 of 54 labels negative. "Proposify — Multiple Critical Issues ... Proposify and SAP Ariba have the most severe and well-documented problems." (Kimi K2, negative prompt)
- Better Proposals: 5 of 34 labels negative. "Better Proposals — Highest Concern ... Vendor lock-in / data hostage ... Fake/misleading integrations" (DeepSeek V4 Flash, negative prompt)
- Qwilr: 3 of 44 labels negative. "Tools like Qwilr are incredibly modern... However, they require caution depending on your industry." (Gemini 3.5 Flash, negative prompt)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.