# HubSpot Sales Hub vs Zoho CRM: which do AI models recommend for CRM, October 2026

GTM AI Recommendation Index, October 2026 Edition, CRM. Five of fourteen models named HubSpot Sales Hub first on the direct prompt; one named Zoho CRM. Page: https://gtm-ai-index.com/revops/crm/hubspot-sales-hub-vs-zoho-crm/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| HubSpot Sales Hub | 23% | #2 of 9 | 0% | 13 | 8 of 14 |
| Zoho CRM | 5% | #3 of 9 | 16% | 61 | 14 of 14 |

## The direct prompt, model by model

- Kimi K2: both first (first choices: HubSpot Sales Hub, Zoho CRM)
- GPT-5.4 mini: hubspot sales hub first (first choices: HubSpot Sales Hub) (alternatives: Microsoft Dynamics 365 Sales, Salesforce Sales Cloud, Zoho CRM)
- Mistral Small: hubspot sales hub first (first choices: HubSpot Sales Hub) (alternatives: Microsoft Dynamics 365 Sales, Pipedrive, SugarCRM)
- DeepSeek V4 Flash: hubspot sales hub first (first choices: HubSpot Sales Hub) (alternatives: Pipedrive, Salesforce Sales Cloud, Zoho CRM)
- GPT-6 Luna: hubspot sales hub first (first choices: HubSpot Sales Hub) (alternatives: Microsoft Dynamics 365 Sales, Salesforce Sales Cloud)
- Claude Haiku 4.5: neither first, one named (first choices: Coevera, HubSpot CRM) (alternatives: Pipedrive, Salesforce Sales Cloud, Zoho CRM)
- Gemini 3.5 Flash: neither first, one named (first choices: HubSpot CRM) (alternatives: Freshsales, Microsoft Dynamics 365 Sales, Salesforce Sales Cloud, Zoho CRM)
- Perplexity Sonar: neither first, one named (first choices: HubSpot CRM) (alternatives: Freshsales, Microsoft Dynamics 365 Sales, Salesforce Sales Cloud, Zoho CRM)
- Grok 4.20: neither first, one named (first choices: HubSpot CRM) (alternatives: Salesforce Sales Cloud, Zoho CRM)
- Qwen 3.7 Flash: neither first, one named (first choices: HubSpot CRM) (alternatives: Microsoft Dynamics 365 Sales, Pipedrive, Salesforce Sales Cloud, Zoho CRM)
- GLM 4.7 FlashX: neither first, one named (first choices: HubSpot CRM) (alternatives: Salesforce Sales Cloud, Zoho CRM)
- MiniMax M2.5: neither first, one named (first choices: HubSpot CRM) (alternatives: Pipedrive, Salesforce Sales Cloud, Zoho CRM)
- Muse Glimmer 30B: neither first, one named (alternatives: Coevera, HubSpot Sales Hub, Nutshell CRM, Salesflare, Salesforce Sales Cloud, Zoho CRM)
- Llama 4 Maverick: neither named

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.