# HubSpot CRM vs HubSpot Sales Hub: which do AI models recommend for CRM, October 2026

GTM AI Recommendation Index, October 2026 Edition, CRM. Seven of fourteen models named HubSpot CRM first on the direct prompt; five named HubSpot Sales Hub. Page: https://gtm-ai-index.com/revops/crm/hubspot-crm-vs-hubspot-sales-hub/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| HubSpot CRM | 59% | #1 of 9 | 15% | 60 | 14 of 14 |
| HubSpot Sales Hub | 23% | #2 of 9 | 0% | 13 | 8 of 14 |

## The direct prompt, model by model

- Claude Haiku 4.5: hubspot crm first (first choices: Coevera, HubSpot CRM) (alternatives: Pipedrive, Salesforce Sales Cloud, Zoho CRM)
- Gemini 3.5 Flash: hubspot crm first (first choices: HubSpot CRM) (alternatives: Freshsales, Microsoft Dynamics 365 Sales, Salesforce Sales Cloud, Zoho CRM)
- Perplexity Sonar: hubspot crm first (first choices: HubSpot CRM) (alternatives: Freshsales, Microsoft Dynamics 365 Sales, Salesforce Sales Cloud, Zoho CRM)
- Grok 4.20: hubspot crm first (first choices: HubSpot CRM) (alternatives: Salesforce Sales Cloud, Zoho CRM)
- Qwen 3.7 Flash: hubspot crm first (first choices: HubSpot CRM) (alternatives: Microsoft Dynamics 365 Sales, Pipedrive, Salesforce Sales Cloud, Zoho CRM)
- GLM 4.7 FlashX: hubspot crm first (first choices: HubSpot CRM) (alternatives: Salesforce Sales Cloud, Zoho CRM)
- MiniMax M2.5: hubspot crm first (first choices: HubSpot CRM) (alternatives: Pipedrive, Salesforce Sales Cloud, Zoho CRM)
- GPT-5.4 mini: hubspot sales hub first (first choices: HubSpot Sales Hub) (alternatives: Microsoft Dynamics 365 Sales, Salesforce Sales Cloud, Zoho CRM)
- Mistral Small: hubspot sales hub first (first choices: HubSpot Sales Hub) (alternatives: Microsoft Dynamics 365 Sales, Pipedrive, SugarCRM)
- DeepSeek V4 Flash: hubspot sales hub first (first choices: HubSpot Sales Hub) (alternatives: Pipedrive, Salesforce Sales Cloud, Zoho CRM)
- Kimi K2: hubspot sales hub first (first choices: HubSpot Sales Hub, Zoho CRM)
- GPT-6 Luna: hubspot sales hub first (first choices: HubSpot Sales Hub) (alternatives: Microsoft Dynamics 365 Sales, Salesforce Sales Cloud)
- Muse Glimmer 30B: neither first, one named (alternatives: Coevera, HubSpot Sales Hub, Nutshell CRM, Salesflare, Salesforce Sales Cloud, Zoho CRM)
- Llama 4 Maverick: neither named

## What the models said about HubSpot CRM

- "Many users report feeling locked into the ecosystem because migrating away from HubSpot is technically difficult and expensive." (Qwen 3.7 Flash, negative prompt, soft negative)
- "Check the *full* price before committing, especially if you need paid features or have a large marketing-contact list." (GPT-6 Luna, negative prompt, soft negative)
- "For most mid-market B2B companies, HubSpot is the best starting point due to its modern interface, integrated functionality, and reasonable pricing." (GLM 4.7 FlashX, direct prompt, first choice)
- "Best for: Companies that want speed, ease of use, and strong marketing/sales alignment. Pros: Extremely easy adoption; excellent UI; scales very well." (Qwen 3.7 Flash, scale prompt, first choice)
- "HubSpot - a popular CRM choice for small to mid-sized businesses that offers a range of features including marketing and sales tools." (Llama 4 Maverick, paraphrase prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.