# The leader changed in twenty-two of seventy-three categories since September 2026

GTM AI Recommendation Index, October 2026 Edition. Page: https://gtm-ai-index.com/research/movement/

Between the September 2026 Edition and the October 2026 Edition the leader changed in twenty-two of seventy-three categories, eight of them by more than the noise floor of 11 points. Forty-seven of 696 changes in first-choice share clear the floor. Movement is read over the twelve models both editions asked; GPT-6 Luna, Muse Glimmer 30B joined this edition and are in the standing but not yet in the comparison. A change smaller than the floor is reported as within noise: asked twice with nothing changed, the models move a leader's share by that much on their own, so a smaller change between editions cannot be told from the instrument.

- B2B intent data providers: Bombora 35% to Apollo.io 29%
- Channel partner and local marketing: JourneyBee 15% to Channelscaler 12%
- Community platforms: Higher Logic Vanilla 23% to Bettermode 29%
- Consent and privacy management: Enzuzo 25% to Osano 27%
- Customer education and LMS: TalentLMS 33% to LearnUpon 28%
- Customer feedback and surveys: Google Forms 15% to CustomerGauge 22%
- Customer intelligence and data science: Google Analytics 4 16% to Amplitude 19%
- Customer support and helpdesk: Freshdesk 44% to Zendesk Support Suite 32%
- Digital sales rooms: Aligned 40% to Dock 31%
- Email marketing platforms: ActiveCampaign 40% to HubSpot Marketing Hub 32%
- Loyalty, advocacy and referrals: Smile.io 24% to Influitive AdvocateHub 23%
- Content management systems for marketing sites: WordPress 33% to HubSpot Content Hub 44%
- Mobile apps: Meta Advantage+ App Campaigns 15% to Customer.io 16%
- Partner relationship management: Channeltivity 24% to PartnerPortal.io 20%
- Revenue intelligence and forecasting: Avoma 20% to Clari Copilot 28%
- Sales coaching and training: SalesHood 27% to MindTickle 24%
- Sales commissions and incentive compensation: Everstage 25% to CaptivateIQ 26%
- Sales dialers and calling: Aloware 18% to CloudTalk 23%
- Sales enablement and content: Dock 19% to HubSpot Sales Hub 29%
- Sales engagement platforms: Salesloft 35% to Apollo.io 35%
- Search and social advertising platforms: Google Ads 10% to Adzooma 13%
- SEO and content optimization platforms: Surfer SEO 25% to Semrush 22%
- Segment in Data management platforms: 18% to 42%
- Dock in Digital sales rooms: 6% to 31%
- HubSpot Content Hub in Content management systems for marketing sites: 22% to 44%
- HubSpot CRM in CRM: 41% to 63%
- StackAdapt in Native and content advertising: 23% to 44%
- Calendly in Meeting scheduling: 59% to 39%
- JourneyBee in Partner relationship management: 18% to 0%
- PandaDoc in Proposal software: 49% to 67%
- Freshdesk in Customer support and helpdesk: 44% to 26%
- Aligned in Digital sales rooms: 40% to 22%
- Customer.io in Mobile marketing and push: 34% to 17%
- StackAdapt in Programmatic and display advertising: 61% to 44%

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.