# Zoom Webinars vs ON24: which do AI models recommend for webinars, September 2026

GTM AI Recommendation Index, September 2026 Edition, Webinar and virtual event platforms. Zero of twelve models named Zoom Webinars first on the direct prompt; zero named ON24. Page: https://gtm-ai-index.com/marketing/webinar-virtual-events/zoom-webinars-vs-on24/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Zoom Webinars | 5% | #6 of 19 | 29% | 62 | 12 of 12 |
| ON24 | 2% | #8 of 19 | 30% | 37 | 12 of 12 |

## The direct prompt, model by model

- GPT-5.4 mini: neither first, one named (first choices: Demio) (alternatives: ON24)
- Grok 4.1 Fast: neither first, one named (first choices: Demio) (alternatives: GoTo Webinar, Goldcast, Livestorm, ON24, Zoom Webinars)
- Mistral Small: neither first, one named (first choices: Goldcast) (alternatives: Demio, Livestorm, Zoom Webinars)
- Qwen 3.7 Flash: neither first, one named (first choices: Goldcast) (alternatives: Livestorm, ON24, Zoom Webinars)
- GLM 4.7 FlashX: neither first, one named (first choices: GoTo Webinar) (alternatives: Airmeet, ClickMeeting, Cvent, Demio, EventMobi, PheedLoop, WebinarJam, Whova, Zoom Webinars, Zuddl)
- Claude Haiku 4.5: neither named (first choices: BigMarker) (alternatives: Demio, GoTo Webinar, Goldcast, Livestorm)
- Gemini 3.5 Flash: neither named (first choices: Goldcast) (alternatives: Airmeet, Demio, Livestorm)
- Perplexity Sonar: neither named (first choices: Goldcast) (alternatives: Bizzabo, GoTo Webinar, Livestorm)
- DeepSeek V4 Flash: neither named (first choices: Livestorm) (alternatives: Demio, Goldcast)
- Llama 4 Maverick: neither named
- Kimi K2: neither named (first choices: Demio, Livestorm) (alternatives: BigMarker, Goldcast)
- MiniMax M2.5: neither named (first choices: Demio) (alternatives: Bizzabo, Goldcast, Livestorm)

## What the models said about Zoom Webinars

- "Zoom Webinars: Basic features, requires separate Zoom subscription" (Kimi K2, direct prompt, hard negative)
- "Why You Should Move Away From Basic "Zoom Webinars"" (Gemini 3.5 Flash, paraphrase prompt, hard negative)
- "Zoom meetings can be vulnerable to "Zoommoding," where uninvited guests join a meeting and disrupt it ... can be safe if proper security measures are followed" (Claude Haiku 4.5, negative prompt, soft negative)
- "Best for: General-purpose hosting where familiarity is key. Because almost everyone has Zoom installed, technical friction for attendees is incredibly low." (Gemini 3.5 Flash, comparative prompt, first choice)
- "Already in Zoom or Microsoft ecosystems → start with their webinar tier before buying anything new (often cheapest, easiest adoption)" (DeepSeek V4 Flash, scale prompt, first choice)
- "Best for: teams already in the Zoom ecosystem that want an easy path from webinars to full virtual events." (GPT-5.4 mini, comparative prompt, first choice)

## What the models said about ON24

- "What to avoid for this use case- ON24 and Goldcast are powerful, but they're sales-quoted, enterprise-priced" (DeepSeek V4 Flash, paraphrase prompt, hard negative)
- "Avoid Unless Specific Need: ON24: Enterprise-focused, $10K+/year minimum, overkill for mid-market" (Kimi K2, direct prompt, hard negative)
- "you likely do not have the massive budget or the dedicated five-person IT production team required to run complex enterprise suites like ON24 or Cvent" (Gemini 3.5 Flash, paraphrase prompt, soft negative)
- "I'd generally recommend ON24 if webinars and virtual events are a core part of your marketing and sales funnel" (GPT-5.4 mini, paraphrase prompt, first choice)
- "Best for: Mid-to-enterprise B2B marketing teams... Where it struggles: Expensive, complex to set up, and can be overkill for smaller companies." (Gemini 3.5 Flash, comparative prompt, alternative)
- "Choose BigMarker or ON24 if you're running large-scale, highly controlled, analytics-heavy enterprise events" (Perplexity Sonar, paraphrase prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.