# Webinar and virtual event platforms: what twelve AI models recommend, and why, September 2026

GTM AI Recommendation Index, September 2026 Edition. Page: https://gtm-ai-index.com/marketing/webinar-virtual-events/guide/

Twelve AI models were asked for webinar and virtual event platform six ways each, on behalf of a small, a mid-market and an enterprise B2B company: 216 answers, in which a judge labeled 71 products. Ten of them carry at least 10 labels and a first choice, and are ranked. This guide walks the top eight in the order the mid-market standing puts them, with what the models said for and against each, in their words. Livestorm leads at 23% of first choices, and the standing is contested.

## At a glance

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | Livestorm | 23% | 9% | 47 |
| 2 | Demio | 20% | 13% | 47 |
| 3 | Goldcast | 14% | 5% | 20 |
| 4 | Zoho Webinar | 11% | 0% | 11 |
| 5 | GoTo Webinar | 7% | 23% | 35 |
| 6 | Zoom Webinars | 5% | 29% | 62 |
| 7 | BigMarker | 2% | 5% | 21 |
| 8 | ON24 | 2% | 30% | 37 |

## 1. Livestorm

Livestorm is #1 of 10 at 23% of first choices, 47 labels, negative rate 9%. By buyer: small business #2 of 9 at 13%; mid-market #1 of 10 at 23%; enterprise unranked.

- For: "Recommended Alternatives with Better Reputations: Livestorm (browser-based, strong security certifications, GDPR-compliant)" (Kimi K2, negative prompt)
- For: "B2B lead-gen focused → prioritize CRM depth + attribution: Livestorm, Demio, GoToWebinar, or Airmeet." (DeepSeek V4 Flash, scale prompt)
- Against: "Better for marketing automation and more polished event workflows, but usually pricier: Livestorm" (GPT-5.4 mini, budget prompt)
- Against: "significantly cheaper than premium options like Livestorm (which starts around $79–$99/month)" (Gemini 3.5 Flash, budget prompt)

## 2. Demio

Demio is #2 of 10 at 20% of first choices, 47 labels, negative rate 13%. By buyer: small business #1 of 9 at 39%; mid-market #2 of 10 at 20%; enterprise #10 of 10 at 2%.

- For: "I'd recommend starting with Demio if budget is a consideration, or Goldcast if webinar quality and brand presentation are critical" (Kimi K2, paraphrase prompt)
- For: "I'd recommend starting with WebinarGeek or Demio as they offer the best balance of features, pricing, and ease of use" (GLM 4.7 FlashX, paraphrase prompt)
- Against: "Platforms with poor reliability scores (Demio, BrightTALK)" (GLM 4.7 FlashX, negative prompt)
- Against: "Most webinar platforms (like GoToWebinar or Demio) use tiered pricing, meaning the more people register for your webinars, the more you have to pay." (Gemini 3.5 Flash, budget prompt)

## 3. Goldcast

Goldcast is #3 of 10 at 14% of first choices, 20 labels, negative rate 5%. By buyer: small business unranked; mid-market #3 of 10 at 14%; enterprise #8 of 10 at 4%.

- For: "Goldcast is widely considered the top tier choice for B2B marketing teams" (Qwen 3.7 Flash, direct prompt)
- For: "🥇 Gold Standard: Goldcast ... Built specifically for B2B marketers" (Mistral Small, direct prompt)
- Against: "ON24 and Goldcast ... typically overkill and not transparent in cost for a mid-sized company" (DeepSeek V4 Flash, paraphrase prompt)

## 4. Zoho Webinar

Zoho Webinar is #4 of 10 at 11% of first choices, 11 labels, negative rate 0%. By buyer: small business #6 of 9 at 7%; mid-market #4 of 10 at 11%; enterprise unranked.

- For: "Top pick for maximum savings: Zoho Meeting — at roughly $8/month with a free tier, it's the clear winner if budget is your #1 concern" (DeepSeek V4 Flash, budget prompt)
- For: "Zoho Meeting is best for solo operators and small teams on the tightest budget ... at one of the lowest prices" (Claude Haiku 4.5, budget prompt)

## 5. GoTo Webinar

GoTo Webinar is #5 of 10 at 7% of first choices, 35 labels, negative rate 23%. By buyer: small business unranked; mid-market #5 of 10 at 7%; enterprise unranked.

- For: "I'd recommend GoTo Webinar as the top choice." (Grok 4.1 Fast, paraphrase prompt)
- For: "1. GoToWebinar (Best Overall for Mid-Market)" (Claude Haiku 4.5, paraphrase prompt)
- Against: "Reviewers cite reliability and audio-lag issues... Widely considered overpriced" (DeepSeek V4 Flash, negative prompt)
- Against: "Most webinar platforms (like GoToWebinar or Demio) use tiered pricing, meaning the more people register for your webinars, the more you have to pay." (Gemini 3.5 Flash, budget prompt)

## 6. Zoom Webinars

Zoom Webinars is #6 of 10 at 5% of first choices, 62 labels, negative rate 29%. By buyer: small business #3 of 9 at 13%; mid-market #6 of 10 at 5%; enterprise #6 of 10 at 6%.

- For: "Best for: General-purpose hosting where familiarity is key. Because almost everyone has Zoom installed, technical friction for attendees is incredibly low." (Gemini 3.5 Flash, comparative prompt)
- For: "Already in Zoom or Microsoft ecosystems → start with their webinar tier before buying anything new (often cheapest, easiest adoption)" (DeepSeek V4 Flash, scale prompt)
- Against: "Zoom Webinars: Basic features, requires separate Zoom subscription" (Kimi K2, direct prompt)
- Against: "Why You Should Move Away From Basic "Zoom Webinars"" (Gemini 3.5 Flash, paraphrase prompt)

## 7. BigMarker

BigMarker is #7 of 10 at 2% of first choices, 21 labels, negative rate 5%. By buyer: small business unranked; mid-market #7 of 10 at 2%; enterprise #7 of 10 at 4%.

- For: "Supports live, simulive, automated, and on-demand webinars natively from one platform, and fits mid-market to enterprise teams" (Claude Haiku 4.5, direct prompt)
- For: "Choose BigMarker or ON24 if you're running large-scale, highly controlled, analytics-heavy enterprise events" (Perplexity Sonar, paraphrase prompt)
- Against: "BigMarker (poor offer pop-ups, glitchy screen sharing, pricey)" (Grok 4.1 Fast, negative prompt)

## 8. ON24

ON24 is #8 of 10 at 2% of first choices, 37 labels, negative rate 30%. By buyer: small business unranked; mid-market #8 of 10 at 2%; enterprise #1 of 10 at 33%.

- For: "I'd generally recommend ON24 if webinars and virtual events are a core part of your marketing and sales funnel" (GPT-5.4 mini, paraphrase prompt)
- For: "Best for: Mid-to-enterprise B2B marketing teams... Where it struggles: Expensive, complex to set up, and can be overkill for smaller companies." (Gemini 3.5 Flash, comparative prompt)
- Against: "What to avoid for this use case- ON24 and Goldcast are powerful, but they're sales-quoted, enterprise-priced" (DeepSeek V4 Flash, paraphrase prompt)
- Against: "Avoid Unless Specific Need: ON24: Enterprise-focused, $10K+/year minimum, overkill for mid-market" (Kimi K2, direct prompt)

## Questions the record answers

**Which webinar and virtual event platform do AI models name first most often?** Livestorm, in 23% of first choices for a mid-market B2B company in the September 2026 Edition, from 47 labels. The standing is contested: the models did not settle on one product.

**Does the answer change with the size of the company?** Small business: Demio at 39%. Mid-market: Livestorm at 23%. Enterprise: ON24 at 33%. Each standing is computed within its segment and never pooled.

**Which framing changes the answer?** The direct, paraphrase, budget and scale framings count toward share. The product named first differs by framing: direct Demio; paraphrase Demio; comparative Zoom Webinars; budget-constrained Zoho Webinar; scale-constrained Demio; negative Livestorm. The table above has the counts.

**How stable is one answer?** Asked again with nothing changed, the models moved their own first choice 66% of the time across the repeat sample; This category was in the repeat sample: asked again with nothing changed, the leader's share moved -10 points and the leader changed to Demio.

**Where do the answers come from?** Four of the twelve models return sources. Their 20 answers here cite 201 pages; the sites cited most are easywebinar.com, webinarninja.com, whova.com. The category page lists them all.

**Can a vendor pay to be on this list?** No. A product is on the record because a model named it. A vendor can claim its page, propose corrections to the vendor table and be told when its standing moves; it cannot change a label, a share or a rank, and the publisher's conflicts are disclosed on the method page.

Published under CC BY 4.0. The output is the models' output; nothing here is a recommendation by the index.