# Webinar and virtual event platforms for enterprise buyers: what AI models recommend, September 2026

GTM AI Recommendation Index, September 2026 Edition. Asked as "webinar and virtual event platform" and as "platform for hosting webinars and virtual events", six framings each, to twelve models with search on, on behalf of an enterprise B2B company. Page: https://gtm-ai-index.com/marketing/webinar-virtual-events/enterprise/

**Standing:** ON24 leads with 33% of first choices; verdict contested. 51 first choices across the direct, paraphrase, budget and scale prompts.

## First-choice share

| # | Product | Share | Negative rate | Labels |
|---|---|---|---|---|
| 1 | ON24 | 33% | 13% | 52 |
| 2 | Bizzabo | 10% | 3% | 33 |
| 3 | Webex Webinars | 10% | 18% | 33 |
| 4 | Cvent | 8% | 15% | 34 |
| 5 | Microsoft Teams | 8% | 0% | 19 |
| 6 | Zoom Webinars | 6% | 29% | 59 |
| 7 | BigMarker | 4% | 8% | 24 |
| 8 | Goldcast | 4% | 10% | 20 |
| 9 | EasyWebinar | 2% | 0% | 10 |
| 10 | Demio | 2% | 65% | 17 |
| 11 | vFairs | 0% | 18% | 17 |
| 12 | Airmeet | 0% | 0% | 10 |

## Each model's first choice on the direct prompt

- Claude Haiku 4.5: ON24; alternatives Airmeet, Bizzabo, Cvent, Zoom Webinars
- GPT-5.4 mini: ON24; alternatives Cvent, Webex Suite
- Gemini 3.5 Flash: Goldcast; alternatives Bizzabo, ON24, Zoom Webinars
- Perplexity Sonar: Bizzabo, ON24; alternatives Contrast, Goldcast, Zoom Webinars
- Grok 4.1 Fast: ON24; alternatives Bizzabo, Cvent, Webex Webinars, Zoom Webinars
- Mistral Small: Webex Webinars; alternatives Bizzabo, GoTo Webinar, Goldcast, ON24
- DeepSeek V4 Flash: ON24; alternatives Goldcast, Livestorm, Zoom Events/Webinars, vFairs
- Llama 4 Maverick: Demio; alternatives Bizzabo, Marketful, Whova
- Qwen 3.7 Flash: ON24; alternatives Bizzabo, Cisco Webex Webinars, Cvent, Zoom Webinars
- Kimi K2: Bizzabo, Cvent; alternatives ON24, Webex Webinars
- GLM 4.7 FlashX: Goldcast, Webex Webinars; alternatives Bizzabo, ON24, RingCentral Events, vFairs
- MiniMax M2.5: ON24; alternatives BigMarker, Livestorm, Zoom Webinars, vFairs

## Sources the answers cite

21 of 72 answers came back with a source list, from 4 of 12 models. Sites named in the most answers:

- easywebinar.com: 11 answers, 24 citations
- webinarninja.com: 11 answers, 17 citations
- bizzabo.com: 9 answers, 9 citations
- vfairs.com: 9 answers, 9 citations
- airmeet.com: 8 answers, 11 citations
- livestorm.co: 7 answers, 8 citations
- zoom.com: 7 answers, 8 citations
- whova.com: 7 answers, 7 citations

Pages named in the most answers:

- https://webinarninja.com/blog/best-enterprise-webinar-platform (11 answers)
- https://vfairs.com/blog/best-enterprise-webinar-platforms (9 answers)
- https://bizzabo.com/blog/best-webinar-platforms (7 answers)
- https://whova.com/blog/best-webinar-platforms (7 answers)
- https://easywebinar.com/blog/best-virtual-event-software (6 answers)
- https://goldcast.io/blog-post/6-webinar-tools-worth (5 answers)
- https://livestorm.co/free-webinar-software (5 answers)
- https://technologyadvice.com/blog/voip/best-webinar-platforms (5 answers)
- https://zoom.com/en/blog/best-webinar-platforms (5 answers)
- https://airmeet.com/hub/blog/what-webinar-platforms-are-best-for-large-scale-enterprise-virtual-events (4 answers)

## Warned against

- Zoom Webinars: 17 of 59 labels negative. "Zoom's tiered pricing rises steeply based on room capacity limits ... substantial seat-license bloat" (Gemini 3.5 Flash, budget prompt)
- GoTo Webinar: 10 of 24 labels negative. "Platforms to Avoid or Approach with High Caution: - GoTo Webinar... Not reliable for global town halls or high-stakes broadcasts" (Grok 4.1 Fast, negative prompt)
- Demio: 11 of 17 labels negative. "Users report the highest failure rates during peak load events... "absent support during live events when problems arise"" (GLM 4.7 FlashX, negative prompt)
- WebinarJam: 9 of 10 labels negative. "often lack the enterprise-grade Single Sign-On (SSO) and advanced API reliability needed for Fortune 500 integration" (Qwen 3.7 Flash, negative prompt)

## Record

- Method: https://gtm-ai-index.com/methodology/
- Raw judge labels and full responses: https://gtm-ai-index.com/data/
- License: CC BY 4.0. Cite as GTM AI Recommendation Index, September 2026 Edition, gtm-ai-index.com.