# Wistia vs Gumlet: which do AI models recommend for video hosting, September 2026

GTM AI Recommendation Index, September 2026 Edition, Video marketing and hosting. Twelve of twelve models named Wistia first on the direct prompt; zero named Gumlet. Page: https://gtm-ai-index.com/marketing/video-marketing-and-hosting/wistia-vs-gumlet/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Wistia | 56% | #1 of 8 | 12% | 68 | 12 of 12 |
| Gumlet | 4% | #5 of 8 | 3% | 33 | 10 of 12 |

## The direct prompt, model by model

- Claude Haiku 4.5: wistia first (first choices: Vimeo, Wistia) (alternatives: Cinema8, Goldcast, Vidyard)
- GPT-5.4 mini: wistia first (first choices: Wistia) (alternatives: Vidyard, Vimeo)
- Gemini 3.5 Flash: wistia first (first choices: Wistia) (alternatives: Vidyard, Vimeo)
- Perplexity Sonar: wistia first (first choices: Wistia) (alternatives: Vidyard, Vimeo)
- Grok 4.1 Fast: wistia first (first choices: Wistia) (alternatives: Vidyard)
- Mistral Small: wistia first (first choices: Vidyard, Wistia) (alternatives: Vimeo)
- DeepSeek V4 Flash: wistia first (first choices: Wistia) (alternatives: HubSpot Video, Vidyard)
- Llama 4 Maverick: wistia first (first choices: Wistia) (alternatives: Gumlet, Vimeo)
- Qwen 3.7 Flash: wistia first (first choices: Wistia) (alternatives: Gumlet, Vidyard, Vimeo)
- Kimi K2: wistia first (first choices: Wistia) (alternatives: SproutVideo, Vidyard, Vimeo)
- GLM 4.7 FlashX: wistia first (first choices: Wistia) (alternatives: Gumlet, Vidyard, Vimeo)
- MiniMax M2.5: wistia first (first choices: Wistia) (alternatives: Bunny Stream, Dacast, Vidyard, Vimeo)

## What the models said about Wistia

- "Wistia (with major caveats)... Per-video pricing model becomes extremely expensive... still considered one of the better options" (Mistral Small, negative prompt, soft negative)
- "Excellent for leads/CRM but per-seat or per-video pricing explodes at scale (e.g., Wistia: $0.25/extra video)" (Grok 4.1 Fast, negative prompt, soft negative)
- "Wistia recently hiked its prices significantly ... it is likely overkill for a startup budget." (Qwen 3.7 Flash, budget prompt, soft negative)
- "Best Overall for Marketing-Driven B2B ... for most mid-market B2B companies, Wistia provides the most comprehensive marketing automation and lead generation capabilities." (GLM 4.7 FlashX, direct prompt, first choice)
- "1. Wistia - Best for Marketing-Led Lead Generation ... Wistia provides superior marketing automation capabilities for teams with larger budgets." (Mistral Small, direct prompt, first choice)
- "Wistia – Best for Lead Generation & Marketing Automation ... Wistia or Vimeo for conversion-focused videos on your own site" (Kimi K2, comparative prompt, first choice)

## What the models said about Gumlet

- "Lack Wistia's marketing-specific tools (e.g., no deep heatmaps/forms)." (Grok 4.1 Fast, direct prompt, soft negative)
- ""Goldilocks" middle path—strong security, modern streaming tech, and analytics that plug into your existing stack without enterprise complexity." (Mistral Small, paraphrase prompt, first choice)
- "An incredibly affordable, modern video infrastructure host that offers premium features for a fraction of the cost." (Gemini 3.5 Flash, budget prompt, first choice)
- "Gumlet | Secure business hosting | Full security stack (DRM, domain locking, geo-fencing) from $25/month" (Kimi K2, negative prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.