# Vidyard vs Gumlet: which do AI models recommend for video hosting, September 2026

GTM AI Recommendation Index, September 2026 Edition, Video marketing and hosting. One of twelve models named Vidyard first on the direct prompt; zero named Gumlet. Page: https://gtm-ai-index.com/marketing/video-marketing-and-hosting/vidyard-vs-gumlet/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| Vidyard | 16% | #2 of 8 | 15% | 53 | 12 of 12 |
| Gumlet | 4% | #5 of 8 | 3% | 33 | 10 of 12 |

## The direct prompt, model by model

- Mistral Small: vidyard first (first choices: Vidyard, Wistia) (alternatives: Vimeo)
- Claude Haiku 4.5: neither first, one named (first choices: Vimeo, Wistia) (alternatives: Cinema8, Goldcast, Vidyard)
- GPT-5.4 mini: neither first, one named (first choices: Wistia) (alternatives: Vidyard, Vimeo)
- Gemini 3.5 Flash: neither first, one named (first choices: Wistia) (alternatives: Vidyard, Vimeo)
- Perplexity Sonar: neither first, one named (first choices: Wistia) (alternatives: Vidyard, Vimeo)
- Grok 4.1 Fast: neither first, one named (first choices: Wistia) (alternatives: Vidyard)
- DeepSeek V4 Flash: neither first, one named (first choices: Wistia) (alternatives: HubSpot Video, Vidyard)
- Llama 4 Maverick: neither first, one named (first choices: Wistia) (alternatives: Gumlet, Vimeo)
- Qwen 3.7 Flash: neither first, one named (first choices: Wistia) (alternatives: Gumlet, Vidyard, Vimeo)
- Kimi K2: neither first, one named (first choices: Wistia) (alternatives: SproutVideo, Vidyard, Vimeo)
- GLM 4.7 FlashX: neither first, one named (first choices: Wistia) (alternatives: Gumlet, Vidyard, Vimeo)
- MiniMax M2.5: neither first, one named (first choices: Wistia) (alternatives: Bunny Stream, Dacast, Vidyard, Vimeo)

## What the models said about Vidyard

- "enterprise-tier Vidyard or Wistia are incredible tools. However, small-to-mid-sized businesses should be highly cautious of their pricing structures." (Gemini 3.5 Flash, negative prompt, soft negative)
- "Vidyard/Wistia (entry plans): Excellent for leads/CRM but per-seat or per-video pricing explodes at scale" (Grok 4.1 Fast, negative prompt, soft negative)
- "For most mid-market B2B companies, Vidyard offers the best balance of sales enablement features and reasonable pricing" (Mistral Small, direct prompt, first choice)
- "If your primary goal is empowering your sales development reps ... Vidyard is the superior tool." (Gemini 3.5 Flash, paraphrase prompt, first choice)
- "If I had to pick one platform for a typical mid-sized B2B company, I'd lean toward Vidyard" (Kimi K2, paraphrase prompt, first choice)

## What the models said about Gumlet

- "Lack Wistia's marketing-specific tools (e.g., no deep heatmaps/forms)." (Grok 4.1 Fast, direct prompt, soft negative)
- ""Goldilocks" middle path—strong security, modern streaming tech, and analytics that plug into your existing stack without enterprise complexity." (Mistral Small, paraphrase prompt, first choice)
- "An incredibly affordable, modern video infrastructure host that offers premium features for a fraction of the cost." (Gemini 3.5 Flash, budget prompt, first choice)
- "Gumlet | Secure business hosting | Full security stack (DRM, domain locking, geo-fencing) from $25/month" (Kimi K2, negative prompt, first choice)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all twelve models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.