# LinkedIn Video Ads vs TikTok Ads: which do AI models recommend for video ads, October 2026

GTM AI Recommendation Index, October 2026 Edition, Video advertising. Five of fourteen models named LinkedIn Video Ads first on the direct prompt; zero named TikTok Ads. Page: https://gtm-ai-index.com/marketing/video-advertising/linkedin-video-ads-vs-tiktok-ads/

| | First-choice share | Rank | Negative rate | Labels | Models naming it |
|---|---|---|---|---|---|
| LinkedIn Video Ads | 11% | #4 of 13 | 17% | 18 | 12 of 14 |
| TikTok Ads | 2% | #7 of 13 | 35% | 34 | 14 of 14 |

## The direct prompt, model by model

- Gemini 3.5 Flash: linkedin video ads first (first choices: LinkedIn Video Ads) (alternatives: Meta Ads, StackAdapt, Vibe.co, YouTube Ads)
- DeepSeek V4 Flash: linkedin video ads first (first choices: LinkedIn Video Ads) (alternatives: StackAdapt, YouTube Ads)
- Qwen 3.7 Flash: linkedin video ads first (first choices: LinkedIn Video Ads, StackAdapt) (alternatives: Google Ads)
- Kimi K2: linkedin video ads first (first choices: LinkedIn Video Ads, YouTube Ads) (alternatives: Hey Sid, StackAdapt)
- GLM 4.7 FlashX: linkedin video ads first (first choices: LinkedIn Video Ads) (alternatives: Demandbase, StackAdapt, YouTube Ads)
- Claude Haiku 4.5: neither first, one named (first choices: StackAdapt) (alternatives: LinkedIn Video Ads, MNTN, Vibe.co)
- Perplexity Sonar: neither first, one named (first choices: StackAdapt) (alternatives: AdRoll ABM, LinkedIn Video Ads, The Trade Desk, Vibe.co)
- GPT-5.4 mini: neither named (first choices: LinkedIn Campaign Manager) (alternatives: YouTube Ads)
- Grok 4.1 Fast: neither named (first choices: LinkedIn Campaign Manager) (alternatives: YouTube Ads)
- Mistral Small: neither named (first choices: StackAdapt) (alternatives: Demandbase, YouTube Ads)
- Llama 4 Maverick: neither named (first choices: StackAdapt)
- MiniMax M2.5: neither named (first choices: StackAdapt) (alternatives: AdRoll, Demandbase, Hey Sid)
- GPT-6 Luna: neither named (first choices: LinkedIn Campaign Manager) (alternatives: StackAdapt, YouTube Ads)
- Muse Glimmer 30B: neither named (first choices: LinkedIn Sponsored Video / LinkedIn Campaign Manager) (alternatives: Google Video, StackAdapt, YouTube Ads)

## What the models said about LinkedIn Video Ads

- "LinkedIn came out as the worst-performing ad channel in terms ... of IVT." (Muse Glimmer 30B, negative prompt, hard negative)
- "Usually more expensive, but can be worth it if your audience is very specific." (GPT-5.4 mini, budget prompt, soft negative)
- "LinkedIn is only cost‑effective for B2B leads." (MiniMax M2.5, budget prompt, soft negative)
- "LinkedIn Video Ads – Best for Precision Decision-Maker Targeting ... Provides the most precise professional targeting available" (Qwen 3.7 Flash, direct prompt, first choice)
- "Start with LinkedIn for direct professional engagement and YouTube for broader reach" (Claude Haiku 4.5, paraphrase prompt, first choice)
- "LinkedIn Video Ads: The Gold Standard for Precision & ABM ... LinkedIn is unmatched" (Gemini 3.5 Flash, direct prompt, first choice)

## What the models said about TikTok Ads

- "The "Trap" to Watch Out For: TikTok Ads ... TikTok is physically too expensive to start with, and you should stick to YouTube or Meta." (Gemini 3.5 Flash, budget prompt, hard negative)
- "avoid broad auto-placement on TikTok/X/LinkedIn video without whitelist testing" (Muse Glimmer 30B, negative prompt, hard negative)
- "Start with TikTok Ads if your audience is under 35, or Facebook/Instagram if you need more precise targeting." (Kimi K2, budget prompt, first choice)
- "Use YouTube or TikTok if you want the largest audience and strong creative engagement." (Perplexity Sonar, comparative prompt, first choice)
- "running video ads directly *on-platform* (e.g., Instagram Reels, TikTok Feed, Facebook Feed) is highly effective" (Gemini 3.5 Flash, negative prompt, alternative)

Share is the count of first choices across the direct, paraphrase, budget and scale prompts over all fourteen models, for a mid-market B2B company; rank is within the category. Comparisons are drawn for the top eight products in each category. Published under CC BY 4.0; the output is the models' output, and nothing here is a recommendation by the index.